Tag Archives: review copies

Tell the Fed Ex Man Good Bye

We all spend so much money sending out copies of our work via Federal Express. Sending out books for customers, reviewers, and FOF’s gets really expensive.

Let’s all plan ahead and send our books fourth class, or media rate. There’s really no advantage to using overnight services unless we are specifically requested to do so. If it absolutely has to be there overnight, but most times it doesn’t.

Sending via fed ex doesn’t impress like it used to. Back when I was a toy manufacturer, I remember sending samples to my “Big Buyers” via fed ex, UPS red label, and mail. I wanted to make sure they got the samples.

Have stamps made to look like the cover of your book. If you email me, I will give you two great resources I’m happy to share with you.

My printer made Marriage Mouse stickers that were made from the art on the cover of Secrets of the Marriage Mouse and I use those on the outside of the package.

If it’s holiday time, I gift wrap my book in holiday appropriate wrapping paper. I’ve had a few comments on how the recipient enjoys unwrapping their gift.

With some creative thought you can make sure your recipient opens what you send them – without breaking the bank paying for fed ex fees.

What’s the most creative way you can think to send your materials? Share and let’s have some fun being creative.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

Leave a comment

Filed under authors, business development, guerrilla marketing, relationships, Social Media Marketing