Tag Archives: relationships

Keep Your Best Ideas Under Wraps Until Launch Day

Just read such a brilliant post written by Robert Herjavec covering the evolution of online security during the last 30 years. How brilliant for him to build a company selling peace of mind! However, also what an ongoing challenge to keep security safe.

Having been a toy manufacturer for many years, we manufactured a Happy Meal toy for McDonalds. #MyIndustry required that we have a closed manufacturing facility during production to keep “industry spies” from learning what we were making for the Golden Arches. Now, while that was a quite some time ago, industry to industry espionage is still a big concern where first to market is still the most desired position.

While doing design work at another consumer product company, the CEO required all trash to be shredded and the windows in the design department (where all brain power existed!!) had to be blackened so competition would not know what was coming next.

Who could have known the toy industry could be just as cutthroat as high tech?

Wonder what the security was like around Dancing with the Stars?

Have a grand and very safe day,

It’s All About Relationships

– and knowing how to market your relationship!

Marcia Reece, the marketing genius of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory also was the inventor of Gel-eez, the very first gel-filled wrist rest for keyboard and mouse users. She serves as the founder of Aspen Support Group. Her books are available on her website at www.marciareece.com or on Amazon.com

Leave a comment

Filed under cyber security, product inventor, relationships

Are you Willing??

Willingness is an all-important ingredient for making your way through tough times.

Are you willing to do what you believe you cannot?

Are you acknowledging what you’ve avoided?

This is painful, you bet! But if you are unwilling to see things – and people – as they are, you can’t deal with problems. And, one thing I know for sure; that which you avoid will not get better.

So, dig in and be willing to take the tough steps. It will be worth it in the end.

It’s All About Relationships

– and knowing how to market your relationship!

Marcia Reece, the marketing genius of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her books are available on her website at www.marciareece.com or on Amazon.com

Leave a comment

Filed under building relationships, relationships

Trust and Faith

Very often people confuse trust and faith, but they are very different.

Trust is the belief you can get through anything.

Faith is the energy that grows from that trust, helping you carry on until these do get better. You can’t have faith without trust.

Some recent disappointing medical results once again has called my trust and faith into play. Thankfully, they are intact in my belief system and I’m leaning on them right now big time.

What has happened in your life that caused you to look again to your trust and faith?

It’s All About Relationships

– and knowing how to market your relationship!

Marcia Reece, the marketing genius of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her books are available on her website at www.marciareece.com or on Amazon.com

2 Comments

Filed under building relationships, guerrilla marketing

Get the Message

Life sends us messages all the time. When we don’t hear the message, we get a lesson.

If we don’t learn the lesson, we then get a problem.

And if we don’t handle the problem, we get a full-blown crisis.

Get The Message.

What’s one recent time when you didn’t want to hear the message and it became a crisis?

This happens so often in relationships when we know something is not going well but we believe somehow it will become ok. Rarely does this happen. Take steps now to turn your ship around and head it in the direction you desire in your life.

It’s All About Relationships

– truly everything is!

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

Leave a comment

Filed under building relationships, FInding Love, Forever Love, relationships

5 Secret Questions hold the key to life

Often times I’m asked how it is so easy and seemingly effortless for me to meet strangers and soon have them turned into friends.

It begins with my genuine interest in people. It has always been my belief that I can enjoy anyone for at least 20 minutes. Sometimes 20 minutes is enough; often times a lifetime is not nearly enough. People genuinely interest me. They all have stories and I love to pull those stories out.  You see, I have discovered to make others feel important, show a genuine interest in them. Once they feel valued (important) they will open up and shortly thereafter a relationship is born.

To be successful, be genuinely interested in other people. I always learn so much from other people. It’s so easy to be interested, so why not be interested

To make others feel at ease with me, I’ve honed a specific set of easy-to-answer questions. Soon you will learn these questions. Commit them to memory (write them down until you have them memorized) and soon you can make everyone you meet comfortable with you.

When we build bridges with people we are more likely to create great relationships, to get cooperation and to conduct business. Talking with other people becomes easier when you realize that everybody’s got a story. And those stories, in most cases, are very interesting. These stories are so fascinating to me and it’s amazing how much I learn in about five minutes. We can all learn so much from the challenges, successes and adventures of others. When you meet someone new and find a way to allow them to talk, they will quickly hold you in high esteem. They will feel comfortable with you within minutes and they will often want to talk with you further. So, how do I get so many people to talk with me so easily? Getting people to talk with you becomes simple when you have specific, easy-to-answer questions that you can use every time. These questions will make you feel confident and make the person you are meeting feel important. Anyone will find these questions easy to answer. Make sure your tone is inquisitive and calm when asking these questions. No inquisition here.

Question 1:

I’m just curious, where are you from originally?

Starting this question with “I’m just curious”, relaxes the person you are asking. They are disarmed and comfortable right away. This question always leads to the beginning of a person’s story.

Now Question 2 can go two directions.   If the person you asked are from a place different from where they are now, ask:

What brought you here?

If they are from the same place where you are asking the question, ask:

Have you lived here all your life?

Question 3 is:

Do you have a family?

This questions immediately creates great relationships. People love talking about their family.

Question 4 is:

What do you do? 

Question 5 is:

What did you want to be when you were growing up?

Because I owned a toy manufacturing company, I often also ask

What was your favorite toy when you were growing up?

Every person on the planet played with something when they were kids and this question is a wonderful ice breaker.

Everyone likes talking about their roots and about their families. Once you get someone started with easy questions, they’ll usually find it easy to keep talking. If the person you’re talking to is someone you’d like to speak with again, or do business with in the future, make note of the answers to these questions as soon as you have a moment. When you speak in the future, you can refer to some of their answers. This wins massive brownie points and showed you truly cared enough to remember. People are honored when we let them talk and even more so when we refer to something they told us in the past. That shows that you were genuinely interested and took the time to remember.

Many people have related to me that they were amazed with how much they learned about other people when they started using these questions. These questions will give you an easy and non-threatening way to start conversations and to make people feel important. You will see the magic this process creates in your ability to talk with others.

If you found this post useful, please forward to 5 people you know would like these questions. Please suggest they go to my website to learn more about me ~ www.marciareece.com

Remember:

It’s All About Relationships

– truly everything is!

Now practice your questions and let me know the results you achieve. Have fun and get to know some incredible new people with these fail-proof questions.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

Leave a comment

Filed under appreciation, audience, authors, building relationships, business development, business lessons, consistency, dating, guerrilla marketing, Inspiration, relationships, Working from Heart

Is Free Really Free?

These days, everyone talks about free content. “Give it away!” they say, but does this really work?

Well, yes and no.

As with anything, there has to be a strategy.

I listened to an author friend of mine telling me about her morning run through her neighborhood. She noticed a number of garage sale signs . One of the signs had a sign beneath it that read: We have free stuff! As she ran, she passed that house and noticed they put all their free stuff in the “Free zone” and already, even at that early hour, hoards of people were migrating there. She passed the other garage sales which were doing OK, but not great. Clearly the one with the free stuff pulled more people, but did it actually sell more paid merchandise? Yes. She checked in with the sale after her run to find most of the good stuff gone. The homeowner said the free stuff went fast, but it wasn’t junk stuff, it was actually good enough to make the garage sale shopper feel like they got a real deal.

If it’s junk and it’s free, it doesn’t really matter.  What’s the lesson here? Free stuff can help you sell more of the paid merchandise, but you have to be careful, because some people just want freebies and that’s fine. But they are not your customers.

Here are some tips to help you maximize the use of free:

  1. Why free? The first question you should ask yourself is why are you doing this? If you aren’t sure, then free might not be right for you. Free content should be offered to help further your message, build a list, and get new people into your marketing funnel. If your model isn’t set up this way, maybe it should be. If you aren’t interested in this kind of a marketing model, then free probably isn’t your thing.
  2. Define how free can help: Figure out why you want to give free stuff. Getting clear about your model will help determine if a free product is even worth your time. If it is, then you need to figure out how it will help you. As an example, while Secrets of the Marriage Mouse was in the final editing, I wrote a companion workbook.  It’s nearly 200 pages of content and I give it away free at my live events when someone purchases Secrets of the Marriage Mouse.  Great value; you bet!  This pushes my book sales to around 82% of my audience.  Those are great numbers any way you look at them.  Why would I do this?  To build trust.  Trust and caring are important. Our free stuff builds our mailing list, yes, but it also builds trust.
  3. Make sure it’s really free: A lot of people have content that is purported to be free when it’s not really free. What I mean is that you get a sliver of it, not even a piece really worth mentioning, but the stuff you want is something you have to pay for. If you want to do free, make it free. Find something of value and give it to your customers.
  4. Make it something your end user wants: Make sure the free is something people want. If it isn’t you a) won’t bring in the right crowd of people (you’ll end up just getting the freebie hunters, and b) you won’t build your mailing list as fast. Virtually any electronic product is easy to create and deliver.
  5. Take names: You should never give free away without asking for an email address. I see people do this all the time; they have a ton of free stuff but never collect emails. If that’s the case, the freebies you are offering may be of great value to your end user but they won’t matter to your marketing. Get emails. You get something (their email) and give them something (the free stuff).
  6. Make it easy to get: Don’t make free difficult. What I mean is make it easy to get your free stuff. If people have to jump through hoops, they won’t do it and the free stuff won’t matter. Put your free stuff on your home page, or at least have a link to it. They sign up for your newsletter and they get your free stuff.  This is a pretty common tactic these days.  But when ask for their email, make it easy. A simple click or two is all it should take. Then, don’t ask for too much information. Ask for what you truly need.
  7. Call to action: Make sure that your free stuff has a call to action. You are collecting names and email addresses and building your list, that’s great. But what do you really want people to do? Define what you want them to do, and then include your call to action in the free stuff. Let’s face it, it’s a good piece – designed to help your reader – but it must also help you. It’s ok to promote your book on the last page, or encourage folks to do a consult with you if that’s what you offer. You can also offer specials and change these periodically in the giveaway.
  8. Follow up! The best kind of free stuff is, as I like to call it, the gift that keeps giving. Auto responders are a great system but often underutilized when it comes to marketing. If you are collecting names and then never contacting your prospects again, what’s the point? People need to be reminded, and reminded again. Now, you can also funnel folks into your newsletter as I mentioned earlier.
  9. Define what your market wants and then give it to them. No one knows your market like you do.

The real key here is that free stuff can work well for you in so many ways, but free stuff without a goal is just free. Great to get free stuff, right? But then how is all of this hard work going to pay off for you?  I can tell how and when my free offer works to increase my market and to increase my sales.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

Leave a comment

Filed under authors, branding, business development, guerrilla marketing, marketing, prospecting, relationships, sales stategies, SEO, Working from Heart

Right person + right topic = Free PR

Although media relations can be frustrating, with the power of web archives, you can identify the right journalists for pretty much any topic you pitch. Reviewing what they choose to cover gives you strong hints to determine the right stories to offer. Find a creative way to weave your message into the topics they cover and…bingo…you have a much better chance to having your story picked up. 

But it helps if you are consistently contacting journalists and bloggers with useful info. Not necessarily pitches. Your outreach shouldn’t always be about your company/client.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

When you are consistently in your key targets’ inboxes or Twitter mentions with useful info, they are more likely to engage with you. And that’s when they actually tell you things they are looking for or places they are going.

Cultivate relationships with five absolutely crucial influencers. These are your right journalists.

Following their work will reveal the right stories.

2 Comments

Filed under Uncategorized