Tag Archives: leadership

Where are you headed today?

Business opportunities are like buses: there’s always another one coming. – Richard Branson

Might be wise to remember, however, that all buses are not going to the same bus stop.  Sometimes you end up in the coolest locations when you step outside your comfort zone.

Where do you want your bus to take you today?

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Can you create business value with social media?

Everything you do online not only leaves a footprint but it’s also your 24/7 resume. If the footprint you’re leaving looks unprofessional and half-finished, it might not bode well for your online reputation and sales. Here are some quick tips on how to look good online:

 Social Networks: it’s not about quantity but quality. There are numerous social networking sites, be on as many as you can keep current.  Get off the ones you don’t actively participate in and stay “social” with by making at least weekly solid contributions.  

Sign up for Google alerts: who’s saying what about you? If you don’t know you should. This is (usually) a good thing. You want to know where reviews appear so you can a) link to them and b) thank the person who reviewed you or mentioned you on their blog or web site. 

Get a blog: in order to get on blogs, you must have a blog but it’s more than just having one, it’s about keeping it updated. 
Participate: In order to reap the benefits of the online world you must participate. This goes back to the social networking site and your blog.

  • Participate
  • Communicate
  • Listen.

Three online rules that will never steer you wrong.
Don’t get greedy: lead with the benefits, not the dollar signs. What I mean by this is that if you’re going online to make a quick buck, get out. You might make a few dollars but success will be short lived.

Network: it goes without saying that networking (especially online) is important.

  • Network
  • Lend a helping hand
  • Show people how you can help them

 Web site: don’t just get one, get a good one. You’d never think to show up for a car race with a scooter. Don’t even try to go online with anything less than a professional web site. While I know it’s tempting to do it yourself, most folks always end up regretting it. “My web site is fine.” They’ll say till you ask them how well it’s selling for them. If the answer is: “it’s not” then you need a new site. Show up online with a site that reflects your expertise, creativity, and message. This is one race you can’t afford to lose.


You will know your online presence is strong when a growing number of people have an interest in your topic or genre keep finding you in the places where they spend time online.  

Having a web presence means your articles, posts, and comments appear on prominent sites  catering to your subject matter. It means your name keeps popping up on active discussion forums related to your topic. 
Best of all, you know your presence is growing and having your desired impact when your email newsletter is forwarded to your following’s friends. 

Thank you to everyone who forwards these posts on to your friends. Hearing from you helps me know which marketing direction is most helpful to you.  I value your involvement, your input, and your community. Much appreciated.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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If not NOW, then WHEN

So often I’m asked when is the best time to send emails to the media. Here’s some wise advice from Michael Smart.

The second-best time of day to pitch media is between 10 am and noon, their time zone.

That used to be a slam dunk time slot when they weren’t as busy. It was a sweet spot after they had rolled in, had their coffee, got through their overnight email, and started moving forward with their day. But before lunch and looming deadlines.

But now they have to turn in multiple stories a day. Many are expected to post to multiple platforms. And then promote their work on social media.

So even that morning window has gotten cluttered. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess.

That’s because the actual best time to pitch a given journalist or blogger is unique to each one.

One reporter might check email religiously at 8 a.m. but never after 5 p.m. (like the USAT reporter I spoke with recently). Another might put off non-urgent email until she turns in her primary story for the day around 7:30 pm (like a WSJ reporter I used to pitch).

And, of course, the best time of day to pitch varies widely depending on the type of media you’re pitching. A general rule of thumb for pitching TV and radio producers, especially for morning shows, is to contact them within an hour of the end of that day’s show.

So how can you find the best time of day for your target media? Short of asking them, which is usually unwise until you’ve earned their trust, here’s what you do:

Whenever you receive an email from one of your target journalists, record the time it was sent. Same thing with any contact from them via Twitter. Over time, your record will show if there is any rhyme or reason to their typical workflow (for some, there isn’t – they’re in their email constantly or virtually never).

What if you’re not receiving emails or tweets from them? Give them a reason. React positively to their work. Then add value beyond simply complimenting.

Be systematic about logging timing clues. Anything you can do to inform your guesses increases your probability of success.

For more tricks, tips, and techniques to boost your success with the media, check out The Ultimate Online Media Directory. It’s available here: http://amzn.to/1JDOKBQ

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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“We will receive not what we idly wish for but what we justly earn. Our rewards will always be in exact proportion to our service.” -Earl Nightingale

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Are you thinking BIG this morning?  Are you stretching yourself?  Are you growing?  The answer should be a resounding YES!!  Remember, knowledge is power only when combined with ACTION.   

Make Your Attitude Your Allies.  To grow, grow the attitude of “Service First.”  It is perfectly natural, desirable and necessary to make money in our capitalistic society.  Love makes the world go around but MONEY pays for the trip.  The person saying money is not important, according to T. Harv Eker, “Is BROKE.”

People who decide on a life of poverty or living check to check are like the youngster who feels he can’t make A’s in school or make the football team, so he pretends he doesn’t want to make A’s or play football. 

 Every wealthy person knows the importance of money.  It’s money that builds churches, hospitals and schools.  It’s money that pays the mortgage or rent, puts food on the table and makes a vacation memorable or miserable.

Once you realize money in itself is not evil but a great ally for doing good, you have to know not only how to get it but how to get more of it.  Adopt a “Service First Attitude” to reap a bountiful harvest of money.  Most people have a “Money First Attitude.”  Their focus is solely on making money.  We can’t lose sight that money is only harvested where seed was first planted.  And the seed of money is SERVICE. 

 If you goal to grow your business is just engaging more people so you can make some money, you have the wrong focus and you will not have much success.  You have to be willing to serve your prospects to add to their vision which will increase their performance and provide a “money crop” beyond belief.

Most of us have only seen money come from our own efforts.  The magic of “Service First” is that the seed of service we plant today will grow exponentially into a harvest that’s a thousand times more than our individual personal efforts.  

Don’t get preoccupied with why you need more money.  Become preoccupied with better ways to serve and the money will come.  The waitress who concentrates on giving the best possible service need not worry about tips; they’ll come.  But her counterpart who overlooks the empty cups because the customer “doesn’t look like a good tipper” won’t find many rewards at the end of the day.

Don’t “prejudge” the people you meet based on what you “think” they can provide for you.  Have an attitude of “Service First” and let the chips fall where they may.

Finally, here’s a simple yet powerful rule that will help you to develop the “Service First Attitude”:  Always give people more than they expect to get.  Every little extra thing you do for others is a money seed.  Find new, creative, inventive ways to reach out and help.  

Spend some time today day answering this question: “How can I give more than is expected of me?”

 

And so life goes…on and on

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