Tag Archives: electronic signature

The Introvert’s Guide to Getting Noticed and Picked up by National Media

While meeting with an exciting new client this week, our work focused on how his company can garner media exposure. He is very naturally an introvert but by the end of our time together he let go of his shyness. It’s going to be fun to watch him shine in the media spotlights. We came up with this list of 5 specifics points to keep in mind as he writes his media releases.

1.  60-100 Character headlines lines have the best “Open” rate.

2.  16-18 word subject lines have the best “open” rate.

Keep words short and simple.  Americans read at a 6th grade level.

3.  Odd Numbers in a subject line are most powerful. 

Odd numbers are more believable.  Look at best selling book titles and you will see this proven out ~ 7 Habits of Highly Effective People is a good example.  Don’t you wish I knew about this statistic when I wrote Secrets of the Marriage Mouse ~ Find Your Forever Love in 4 Proven Steps.  Oh, well, I live to learn! I hope you do too.

4.  DO NOT use the word “Must” or “Need”  in your writing. 

Headlines with the word “must” or “need” generate a 20% lower click through rate. These pushy-sounding words make the reader resistant to your message

5.  Photos get articles published at a MUCH higher rate. 

As a little added bonus, here are two additional tips to add to  your work:

Maximize your “signature” in everything you write. 

Pop me an email to marciaok@yahoo.com and I will respond. You will see my auto signature there.

Offer something free. 
What…you don’t have a free ebook to give away.  Spend an evening or two (or three) and create one this week.  You can repurpose some work you have already written.  Find something you can offer your peeps for free; it greatly increases your sell through.  I always give my Marriage Mouse Workbook away for free when anyone buys Secrets of the Marriage Mouse at any of my live events.  My close rate averages at around 82%.  People like getting a deal.

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Interesting question from a follower. Hope my answer helps you, too

Marcia, I don’t know of anyone who has so successfully marketed a book even close to what you do with your books. What’s the best way to market a book I’ve already written and which is now on Amazon? Thanks for taking time to work with me.  Dawn Brenner

Hi Dawn:  As you know, as in almost everything, It’s All About Relationships.  Create relationships with top websites devoted to your topic. Locate the top 10-12 high-traffic and targeted websites that fit your topic. Make sure to also include websites and blogs of media you want to cover your work. Take time to read and research all you can learn on the websites. Make notes and start thinking of the best ways to build a strong relationship. Here’s a good list of action items to begin building the relationships:

1) submit a pertinent excerpt from your book that ties into their website, blog, or editorial content

2) comment and contribute to their blog as often as you can – always using your customized signature, book title, and website

3) write an engaging (even a little outrageous) press release and send to the media outlets that serve the geographical area you are wanting to engage. Make sure your release will truly stand out from the stacks of others they receive. Do not mail your release in an ordinary envelope – I made mine look like the envelope a party invitation would come in. The envelope has gotten a very high open rate which has led to lots of media exposure.  Submit a new release with a different subject matter every other month.

4) submit a contest and make sure your books are given away as prizes

5) reach out to the media and find ways to make your book a story they just have to cover 

6) make sure your electronic signature includes the title of your book and your website so it is discreetly in their view

Forget about bookstore signings unless you are really willing to make them an all out marketing event. You have to really stand out and be willing to talk with everyone and be willing to accept a lot of “no’s” at those bookstores. You can make much better use of your marketing time.

Dawn, make sure you build relationships with those you want to promote your work. Send theme-related small gifts to the editors and media you want to impress. They love little surprises.  Not bribes, just thoughtful reminders of you and your book. I had postage stamps made from the cover art of my book and I sent ten stamps to each of my lists and they loved them. Be regular and send to your list at least quarterly.

These are only a few ideas, but these are good action items to start you on your way. The writers of these websites/blogs have to come up with volumes of content, so help them with their writing and they will reciprocate.  Once they know and trust your work, they will come to you when they need content. Dawn, please stay in touch and let me know how you are progressing.

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