Tag Archives: creative marketing

Nike is absolutely right. Just Do It!

Despite what we may think about the power and flood of information coming at us from a multitude of different places, there is still something we all crave: consistency.

We want it.

We need it.

We value it.

So Just Do It; right?

No matter what your platform, no matter how you send out your information, the importance of consistency can’t be overlooked. 

We all have so much coming at us all day long, but we do look at what resonates with us.  If you have your message targeted to your key audience, they will want to read what you have to say.  

If you’re sending to people who have no interest in your work, they hit the delete button.  This makes it critically important to know your audience and give them what they want.  Each and every time!  If you expect your favorite show to be on a certain channel at a certain time each day, you will stop what you are doing and tune in – regardless of how busy you are.  

We are creatures of habit. 

Keep your followers happy by giving them what they want when they expect to get it and they will continue to follow you and pass the word to their networks who are interested in what you have to say.    

The value of being consistent became very Real to me many years ago when I was trying to get Wal-Mart (when they had only 66 stores) to buy my product.  I called my buyer every morning, precisely at 9:00 a.m.  I did not call at 8:57 a.m. and I did not call at 9:02 a.m.  I called for 46 mornings in a row precisely at 9:00 a.m.  On the 46th morning, my buyer’s assistant told me my buyer would see me at 11:00 a.m. that day!!  Well, the rest is history and the consistency of that phone call started a chain of events that changed my life and grew my company to 72% worldwide market share … far beyond my wildest dreams.  

Those on the A-Team or the TCO Groups are learning about the value of consistency. I know consistency continues to make a difference in my world every day.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Filed under branding, business development, business lessons, guerrilla marketing, marketing, prospecting, relationships, sales, sales stategies, Working from Heart

Would You? Could You?? Should You???

Last week at the Executive Roundtable one of the authors there admitted to “reverse shoplifting” and actually putting their book on the shelves of a store where they wanted it to sell…and it did sell!!  I’ve thought about doing this and never have.

Many years ago when I was in the toy industry, the company with whom I was working was launching a new Piggy Belly toy. It was debuting at Target. Over our lunch hour, we all went into the area Targets and each bought two Piggy Belly toys. Not quite the same as reverse shoplifting, but the principle is nearly the same.

Just for the heck of it, next week I’m taking my books into 3 retailers and leaving them on the shelves…as a gift from me. Does it sound as bad if it’s referred to as a “gift” instead of “reverse shoplifting”?

Chime in and let’s be honest here…how many of you have ever rigged your sales by forced purchasing or reverse shoplifted? Just suggesting we aren’t getting any younger and what the heck…it might be fun.

Let me know if this marketing strategy pays off for you. Listening to George Clooney and Jimmy Kimmel talk about pranks they play must have brought this out in me.  Who knows? I’m usually way to squeaky clean, straight laced.

P.S.:  Maybe we should take it a step further and leave stacks of bookmarks in the washrooms of the stores where you leave your books or other strategic places?  What says You??

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Filed under branding, marketing, sales, sales stategies