Tag Archives: business

Tell the Fed Ex Man Good Bye

We all spend so much money sending out copies of our work via Federal Express. Sending out books for customers, reviewers, and FOF’s gets really expensive.

Let’s all plan ahead and send our books fourth class, or media rate. There’s really no advantage to using overnight services unless we are specifically requested to do so. If it absolutely has to be there overnight, but most times it doesn’t.

Sending via fed ex doesn’t impress like it used to. Back when I was a toy manufacturer, I remember sending samples to my “Big Buyers” via fed ex, UPS red label, and mail. I wanted to make sure they got the samples.

Have stamps made to look like the cover of your book. If you email me, I will give you two great resources I’m happy to share with you.

My printer made Marriage Mouse stickers that were made from the art on the cover of Secrets of the Marriage Mouse and I use those on the outside of the package.

If it’s holiday time, I gift wrap my book in holiday appropriate wrapping paper. I’ve had a few comments on how the recipient enjoys unwrapping their gift.

With some creative thought you can make sure your recipient opens what you send them – without breaking the bank paying for fed ex fees.

What’s the most creative way you can think to send your materials? Share and let’s have some fun being creative.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Filed under authors, business development, guerrilla marketing, relationships, Social Media Marketing

Would You? Could You?? Should You???

Last week at the Executive Roundtable one of the authors there admitted to “reverse shoplifting” and actually putting their book on the shelves of a store where they wanted it to sell…and it did sell!!  I’ve thought about doing this and never have.

Many years ago when I was in the toy industry, the company with whom I was working was launching a new Piggy Belly toy. It was debuting at Target. Over our lunch hour, we all went into the area Targets and each bought two Piggy Belly toys. Not quite the same as reverse shoplifting, but the principle is nearly the same.

Just for the heck of it, next week I’m taking my books into 3 retailers and leaving them on the shelves…as a gift from me. Does it sound as bad if it’s referred to as a “gift” instead of “reverse shoplifting”?

Chime in and let’s be honest here…how many of you have ever rigged your sales by forced purchasing or reverse shoplifted? Just suggesting we aren’t getting any younger and what the heck…it might be fun.

Let me know if this marketing strategy pays off for you. Listening to George Clooney and Jimmy Kimmel talk about pranks they play must have brought this out in me.  Who knows? I’m usually way to squeaky clean, straight laced.

P.S.:  Maybe we should take it a step further and leave stacks of bookmarks in the washrooms of the stores where you leave your books or other strategic places?  What says You??

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com


Filed under branding, marketing, sales, sales stategies

“We will receive not what we idly wish for but what we justly earn. Our rewards will always be in exact proportion to our service.” -Earl Nightingale




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Are you thinking BIG this morning?  Are you stretching yourself?  Are you growing?  The answer should be a resounding YES!!  Remember, knowledge is power only when combined with ACTION.   

Make Your Attitude Your Allies.  To grow, grow the attitude of “Service First.”  It is perfectly natural, desirable and necessary to make money in our capitalistic society.  Love makes the world go around but MONEY pays for the trip.  The person saying money is not important, according to T. Harv Eker, “Is BROKE.”

People who decide on a life of poverty or living check to check are like the youngster who feels he can’t make A’s in school or make the football team, so he pretends he doesn’t want to make A’s or play football. 

 Every wealthy person knows the importance of money.  It’s money that builds churches, hospitals and schools.  It’s money that pays the mortgage or rent, puts food on the table and makes a vacation memorable or miserable.

Once you realize money in itself is not evil but a great ally for doing good, you have to know not only how to get it but how to get more of it.  Adopt a “Service First Attitude” to reap a bountiful harvest of money.  Most people have a “Money First Attitude.”  Their focus is solely on making money.  We can’t lose sight that money is only harvested where seed was first planted.  And the seed of money is SERVICE. 

 If you goal to grow your business is just engaging more people so you can make some money, you have the wrong focus and you will not have much success.  You have to be willing to serve your prospects to add to their vision which will increase their performance and provide a “money crop” beyond belief.

Most of us have only seen money come from our own efforts.  The magic of “Service First” is that the seed of service we plant today will grow exponentially into a harvest that’s a thousand times more than our individual personal efforts.  

Don’t get preoccupied with why you need more money.  Become preoccupied with better ways to serve and the money will come.  The waitress who concentrates on giving the best possible service need not worry about tips; they’ll come.  But her counterpart who overlooks the empty cups because the customer “doesn’t look like a good tipper” won’t find many rewards at the end of the day.

Don’t “prejudge” the people you meet based on what you “think” they can provide for you.  Have an attitude of “Service First” and let the chips fall where they may.

Finally, here’s a simple yet powerful rule that will help you to develop the “Service First Attitude”:  Always give people more than they expect to get.  Every little extra thing you do for others is a money seed.  Find new, creative, inventive ways to reach out and help.  

Spend some time today day answering this question: “How can I give more than is expected of me?”


And so life goes…on and on

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