If you were senior VP of marketing at Pepsi, you would have no problem tooting the horn of the product line you represented. Why is it different when You are the brand you must toot.
We were all raised to be humble and modest and that’s well and good.
To successfully market you and your work, you must be able to step out of your being and view yourself as the “work of art”, “the product”, the brand”. It’s very hard to do at first, but practice and you will develop the confidence to see the points others need to learn to KLT (know, like, and trust) and you will be able to promote You.
One place to start may be to write up You in the form of your marketing plan. You will be able to see how You stack up against your competition.
What are 3 things you can say about You, your work, and You, the brand in your Marketing Plan? Let’s start there.
If you get stuck, call me. I’ll be glad to help you view yourself differently than ever before.
Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com
Although media relations can be frustrating, with the power of web archives, you can identify the right journalists for pretty much any topic you pitch. Reviewing what they choose to cover gives you strong hints to determine the right stories to offer. Find a creative way to weave your message into the topics they cover and…bingo…you have a much better chance to having your story picked up.
But it helps if you are consistently contacting journalists and bloggers with useful info. Not necessarily pitches. Your outreach shouldn’t always be about your company/client.
Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.
When you are consistently in your key targets’ inboxes or Twitter mentions with useful info, they are more likely to engage with you. And that’s when they actually tell you things they are looking for or places they are going.
Cultivate relationships with five absolutely crucial influencers. These are your right journalists.
Following their work will reveal the right stories.
What a good feeling today to have the painters finally completing a small remodel project. As always, the project took much more time, money, and expertise than originally bid. But the end result is exactly what we wanted and looks great.
There are some biz lessons for all of us in even this small remodeling project. We had several companies bid the project. Many came to look at the project, promised us a bid in the next day or two and never reconnected with us. Why waste their time or ours? (Lesson: Follow through and you have a great chance to get the job. So many don’t these days.)
The company we hired have followed through on each occasion and we appreciate that. They have showed up on time. They clean up after themselves – every time. Their work is more than we expected. Will they get referrals and recommendations from us? You bet! (Lesson: Deliver what you have promised and your clients won’t even mind if the job costs a little more than they expected.)
They are even smart enough to position one of their painters as a designer so they can justify some additional fees. They have built features and benefits into their work and so should all of us. These features and benefits allow for extra charges that we don’t mind paying. (Lesson: Upsell is easy when clients are pleased.)
Their work allows us to view this expense as in investment and that’s a great way to position your work with your clients as well.
So if any of you are wanting a truly receptive, responsive, and results driven remodel/painting company, give me a shout out and I’ll confidently share ours with you.
Also must report the wood ducks are getting more friendly with every feeding. While they are still wild, they recognize the sound of the cracked corn container when I feed them. Mother Nature is a beautiful way to start and end every day.