Tag Archives: business development

5 Secret Questions hold the key to life

Often times I’m asked how it is so easy and seemingly effortless for me to meet strangers and soon have them turned into friends.

It begins with my genuine interest in people. It has always been my belief that I can enjoy anyone for at least 20 minutes. Sometimes 20 minutes is enough; often times a lifetime is not nearly enough. People genuinely interest me. They all have stories and I love to pull those stories out.  You see, I have discovered to make others feel important, show a genuine interest in them. Once they feel valued (important) they will open up and shortly thereafter a relationship is born.

To be successful, be genuinely interested in other people. I always learn so much from other people. It’s so easy to be interested, so why not be interested

To make others feel at ease with me, I’ve honed a specific set of easy-to-answer questions. Soon you will learn these questions. Commit them to memory (write them down until you have them memorized) and soon you can make everyone you meet comfortable with you.

When we build bridges with people we are more likely to create great relationships, to get cooperation and to conduct business. Talking with other people becomes easier when you realize that everybody’s got a story. And those stories, in most cases, are very interesting. These stories are so fascinating to me and it’s amazing how much I learn in about five minutes. We can all learn so much from the challenges, successes and adventures of others. When you meet someone new and find a way to allow them to talk, they will quickly hold you in high esteem. They will feel comfortable with you within minutes and they will often want to talk with you further. So, how do I get so many people to talk with me so easily? Getting people to talk with you becomes simple when you have specific, easy-to-answer questions that you can use every time. These questions will make you feel confident and make the person you are meeting feel important. Anyone will find these questions easy to answer. Make sure your tone is inquisitive and calm when asking these questions. No inquisition here.

Question 1:

I’m just curious, where are you from originally?

Starting this question with “I’m just curious”, relaxes the person you are asking. They are disarmed and comfortable right away. This question always leads to the beginning of a person’s story.

Now Question 2 can go two directions.   If the person you asked are from a place different from where they are now, ask:

What brought you here?

If they are from the same place where you are asking the question, ask:

Have you lived here all your life?

Question 3 is:

Do you have a family?

This questions immediately creates great relationships. People love talking about their family.

Question 4 is:

What do you do? 

Question 5 is:

What did you want to be when you were growing up?

Because I owned a toy manufacturing company, I often also ask

What was your favorite toy when you were growing up?

Every person on the planet played with something when they were kids and this question is a wonderful ice breaker.

Everyone likes talking about their roots and about their families. Once you get someone started with easy questions, they’ll usually find it easy to keep talking. If the person you’re talking to is someone you’d like to speak with again, or do business with in the future, make note of the answers to these questions as soon as you have a moment. When you speak in the future, you can refer to some of their answers. This wins massive brownie points and showed you truly cared enough to remember. People are honored when we let them talk and even more so when we refer to something they told us in the past. That shows that you were genuinely interested and took the time to remember.

Many people have related to me that they were amazed with how much they learned about other people when they started using these questions. These questions will give you an easy and non-threatening way to start conversations and to make people feel important. You will see the magic this process creates in your ability to talk with others.

If you found this post useful, please forward to 5 people you know would like these questions. Please suggest they go to my website to learn more about me ~ www.marciareece.com

Remember:

It’s All About Relationships

– truly everything is!

Now practice your questions and let me know the results you achieve. Have fun and get to know some incredible new people with these fail-proof questions.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Filed under appreciation, audience, authors, building relationships, business development, business lessons, consistency, dating, guerrilla marketing, Inspiration, relationships, Working from Heart

Tell the Fed Ex Man Good Bye

We all spend so much money sending out copies of our work via Federal Express. Sending out books for customers, reviewers, and FOF’s gets really expensive.

Let’s all plan ahead and send our books fourth class, or media rate. There’s really no advantage to using overnight services unless we are specifically requested to do so. If it absolutely has to be there overnight, but most times it doesn’t.

Sending via fed ex doesn’t impress like it used to. Back when I was a toy manufacturer, I remember sending samples to my “Big Buyers” via fed ex, UPS red label, and mail. I wanted to make sure they got the samples.

Have stamps made to look like the cover of your book. If you email me, I will give you two great resources I’m happy to share with you.

My printer made Marriage Mouse stickers that were made from the art on the cover of Secrets of the Marriage Mouse and I use those on the outside of the package.

If it’s holiday time, I gift wrap my book in holiday appropriate wrapping paper. I’ve had a few comments on how the recipient enjoys unwrapping their gift.

With some creative thought you can make sure your recipient opens what you send them – without breaking the bank paying for fed ex fees.

What’s the most creative way you can think to send your materials? Share and let’s have some fun being creative.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Filed under authors, business development, guerrilla marketing, relationships, Social Media Marketing

View Yourself as Your Brand

If you were senior VP of marketing at Pepsi, you would have no problem tooting the horn of the product line you represented. Why is it different when You are the brand you must toot.

We were all raised to be humble and modest and that’s well and good.

To successfully market you and your work, you must be able to step out of your being and view yourself as the “work of art”, “the product”, the brand”. It’s very hard to do at first, but practice and you will develop the confidence to see the points others need to learn to KLT (know, like, and trust) and you will be able to promote You.

One place to start may be to write up You in the form of your marketing plan. You will be able to see how You stack up against your competition.

What are 3 things you can say about You, your work, and You, the brand in your Marketing Plan? Let’s start there.

If you get stuck, call me. I’ll be glad to help you view yourself differently than ever before.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Filed under branding, business lessons, relationships, Web Marketing

One Thing NEVER to Forget

 Last week while at two invigorating events, I noticed how few people had business cards to distribute.

I jokingly told a friend that  I’d rather forget to wear underwear than to forget to have a good supply of business cards always in my pocket, wallet, or purse!!

Now, never fear, I always have on clean underwear but that’s how strongly I want you to understand the lost value when you show up without your “leave behind”. Remember the old American Express commercial which asked, “What’s in your wallet?”  Put a post a note on your steering wheel which says, “Do I have plenty of business cards”? If you don’t; don’t start the engine until you do because you can’t start the engine of your business without good legible business cards.

Here’s some ideas to get you thinking about your business card:

1)Have a card that stands out. Mine is inside a see-through vellum envelope. It ALWAYS stops the recipient and I get a chance to say, “I think outside the envelope” which opens up very interesting conversations.

2) Quality counts ~ this card is your first (and lasting impression). Don’t skimp on money when it comes to business card. You want to have good stock paper, print that doesn’t bleed from a drop of water, an embossed logo, and the card should feel substantial and pleasing to the touch. A poor quality card implies your business has poor quality products and services.

3) Using an Oversized Card may look chic to a designer, but common sense dictates the use of the traditional and standard 3.5 by 2-inch business card. Anything bigger will not fit in wallets or most business card holders.

4) If you give your card to someone and they can’t read it without their reading glasses…big NoNo.  A good guideline is to use a type size no smaller than 7-8 point. Your name can be 12 point, and your company name will work at 9 point.

What’s been the most memorable business card you have ever received? Do you still have it?

Remember, you are your brand and let your brand start with your business card…and Don’t Ever Leave Home Without a Big Stack of them.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Filed under branding, business lessons, marketing, relationships

How Did You Get Involved in Social Media

Yesterday I was asked how I became involved with social media. Here’s my reply…

I am a novice in this world. I am a grandmother of 5 and I don’t want to be left in the dust.

So I am learning and I’m making a lot of mistakes BUT I’m also making some forward progress. Like I’m still learning when to hit the return key and when to let a paragraph just run on so as to not create two separate posts.

Two years ago I wrote a book which became a #1 best seller not because it was brilliantly written, but because I understand traditional marketing. I found traditional marketing would only take book sales so far. I needed to learn about Social Media.

Now I find if I want to keep growing and offering my very best to my clients, I needed to jump right into the “new way of marketing”. It’s fabulous. Challenging; you bet! But it’s great how this works!

I write a blog: it was just a few short weeks ago that I learned from savvy Debra Jason to use the marciaok. (dot) not the marciaok@ (at sign) when directing folks to my blog. Otherwise, they get sent to an email screen.

See it’s a big learning curve for me, but I’m Up For The Challenge!! See you at the top!!

How did you get involved??

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Filed under blogging, marketing, Social Media