Tag Archives: branding

Would You? Could You?? Should You???

Last week at the Executive Roundtable one of the authors there admitted to “reverse shoplifting” and actually putting their book on the shelves of a store where they wanted it to sell…and it did sell!!  I’ve thought about doing this and never have.

Many years ago when I was in the toy industry, the company with whom I was working was launching a new Piggy Belly toy. It was debuting at Target. Over our lunch hour, we all went into the area Targets and each bought two Piggy Belly toys. Not quite the same as reverse shoplifting, but the principle is nearly the same.

Just for the heck of it, next week I’m taking my books into 3 retailers and leaving them on the shelves…as a gift from me. Does it sound as bad if it’s referred to as a “gift” instead of “reverse shoplifting”?

Chime in and let’s be honest here…how many of you have ever rigged your sales by forced purchasing or reverse shoplifted? Just suggesting we aren’t getting any younger and what the heck…it might be fun.

Let me know if this marketing strategy pays off for you. Listening to George Clooney and Jimmy Kimmel talk about pranks they play must have brought this out in me.  Who knows? I’m usually way to squeaky clean, straight laced.

P.S.:  Maybe we should take it a step further and leave stacks of bookmarks in the washrooms of the stores where you leave your books or other strategic places?  What says You??

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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View Yourself as Your Brand

If you were senior VP of marketing at Pepsi, you would have no problem tooting the horn of the product line you represented. Why is it different when You are the brand you must toot.

We were all raised to be humble and modest and that’s well and good.

To successfully market you and your work, you must be able to step out of your being and view yourself as the “work of art”, “the product”, the brand”. It’s very hard to do at first, but practice and you will develop the confidence to see the points others need to learn to KLT (know, like, and trust) and you will be able to promote You.

One place to start may be to write up You in the form of your marketing plan. You will be able to see how You stack up against your competition.

What are 3 things you can say about You, your work, and You, the brand in your Marketing Plan? Let’s start there.

If you get stuck, call me. I’ll be glad to help you view yourself differently than ever before.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Social Media is a Waste of TIME!! NO, Its Not!!!!

Are there benefits to social media?

How are those benefits measured?

What are the big mistakes we make?

why? Why? WHY? do this crap at all?

Social media has changed the way businesses communicate with consumers; and the way we communicate with each other. Mobile devices are used far more for social media than for actual phone calls.

Potential clients find all the information they need with just the click of a mouse. Creating a social media presence for you and your business allows you to connect with consumers in a more personal way than ever before. You can meet them on their terms and in the location they feel most comfortable spending time.

It’s not going to go away; it’s only going to evolve.

What’s been your best experience with Social Media? And what has been your worst?

How do you see social media in the next 10 years?

The A-Team and Social Media for Business and Brainstorming. I hope each of you will comment on this and share with your groups. Let’s find out what everyone else is struggling as well as where everyone is having their successes. I know we can learn from both areas.

My biggest area I work on is social media etiquette. I have made several mistakes in this area and have vowed to read more, learn more, and interact more with those who do it right. I struggle to remember to attach tags and use categories.  I even have a yellow post it note check list by my computer to help me.

It’s hard to always remember to use my keywords for SEO.

“Grandma of 5 in Colorado” feeling a bit like a dinosaur but determined to learn!!!

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Boost Your Brand

Boosting Your Brand Builds your Business

Build a strong professional image everywhere you go and everywhere you show up.  That means on and offline.  Emphasize your strengths and make sure your brand supports your goals.

Clean up your online presence.

If someone who wants to know more about you checks you out online, what would they find? A well-branded online presence sets the tone and is critically important today, more than ever before. Google your name and review the first page of results. Does each listing support or weaken your professional brand? Take the steps to improve these results by overhauling your online brand.

Early birds still get the worms. When you next attend an event, get there early and grab a seat at the table so you don’t end up in a chair on the outskirts of the room. This way, it will be easier to join in the conversation and voice your opinion. If you have something to contribute to the discussion, speak up – don’t wait for an opening to appear, as you may miss your window.

Never stop learning. The best way to maintain a strong brand is to never stop learning. Seek out professional development opportunities through relevant webcasts, Meetups, and other membership associations.  Prove that you are a valuable resource to your following by sharing what you’ve learned that may help others.

Get involved. There’s no better way to become know and to build your brand in the process of having fun.

Recruit a mentor. When I first began to think about having my book published, I knew I didn’t know anything about that industry.  I joined a professional association and quickly found a mentor in that group. The right mentor can shape your professional skills, teach you the ins and outs of your industry, help you navigate, overcome adversity, and introduce you to the right people and resources to advance your work.

Toot your own horn. If you want to get ahead, you not only have to deliver results above expectations – you have to be recognized for your accomplishments. If you’re working on a project that’s going well, don’t be afraid to share your enthusiasm with your following. Let them know your milestones. Share your results.

All of the above steps will each in their own way help to grow you and your brand.  What are your most successful tips and don’t be afraid to also share your biggest failures…we all have those and they cease being a failure as soon as we learn from them.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Where are you headed today?

Business opportunities are like buses: there’s always another one coming. – Richard Branson

Might be wise to remember, however, that all buses are not going to the same bus stop.  Sometimes you end up in the coolest locations when you step outside your comfort zone.

Where do you want your bus to take you today?

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Sharing is Caring

Some people give up because they look at how far they have to go, instead of how far they have come. This sentiment describes my journey to try to become proficient on social media.

Just about the time I want to give up because of frustration, I look at how much I have learned and keep on keeping on.

Today I had the privilege to learn from Keith Renninston. He is gracious, giving, sharing, and caring…What more could any of us ask?

Keith has a broad reaching body of work. He was struggling as to how to build the entire body into “his brand”. We brainstormed several different approaches and I saw his light bulb come on.

What a joyous day! We came together each needing something that comes more naturally to the other. Our sharing atmosphere brought good progress for each of us.

That’s how I like life best. Thank you, Keith.

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