Last week at the Executive Roundtable one of the authors there admitted to “reverse shoplifting” and actually putting their book on the shelves of a store where they wanted it to sell…and it did sell!! I’ve thought about doing this and never have.
Many years ago when I was in the toy industry, the company with whom I was working was launching a new Piggy Belly toy. It was debuting at Target. Over our lunch hour, we all went into the area Targets and each bought two Piggy Belly toys. Not quite the same as reverse shoplifting, but the principle is nearly the same.
Just for the heck of it, next week I’m taking my books into 3 retailers and leaving them on the shelves…as a gift from me. Does it sound as bad if it’s referred to as a “gift” instead of “reverse shoplifting”?
Chime in and let’s be honest here…how many of you have ever rigged your sales by forced purchasing or reverse shoplifted? Just suggesting we aren’t getting any younger and what the heck…it might be fun.
Let me know if this marketing strategy pays off for you. Listening to George Clooney and Jimmy Kimmel talk about pranks they play must have brought this out in me. Who knows? I’m usually way to squeaky clean, straight laced.
P.S.: Maybe we should take it a step further and leave stacks of bookmarks in the washrooms of the stores where you leave your books or other strategic places? What says You??
Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com