In 1998 I became single after being married for 24 years. To say my life took a serious U-turn would be an understatement. At first, I told all my girlfriends I would never date again. That phase lasted about 6 months.I spent the next 12 years doing research into the entire dating process for “women of a certain age”. I learned so much, enjoyed my research, and my new foray into dating. However, I went home alone each night and knew that my heart yearned to share my life, my home, and my love with a Forever Love.I went happily about my life. I had started a toy manufacturing company in the early 1980’s and my work was extremely satisfying and kept me busy. I traveled extensively for both work and for pleasure. I had great friends all over the world. I was very involved in my two grown children’s lives.I also found that the longer I was single, the more “single” I became mentally. I became very used to having my life “my way”. Many women I talk to also experience this very self reliant confidence. Sharing our lives, our homes, our friends and families with a new man becomes more and more challenging. We seem to be less and less willing to compromise.However, deep down under all the success-driven confidence, I knew I still wanted to have a strong, trustworthy, loving, generous, thoughtful man in my life. I did know, without question, that I was not willing to settle for less than all I had written on my Wish List in calling my Forever Love into my life.On September 6, 2007, in the most unusual place, in the most unexpected way I met the man who was to become my Forever Love and my husband. I have written a book, Secrets of the Marriage Mouse, which details our wonderful meeting as well as the results of my in-depth relationship research and the proven and money-back guaranteed method each of you can use to also find your Forever Love.During and since the writing of Secrets of the Marriage Mouse, I continue to study relationships and read everything I can get my hands on so I can offer my readers the best and newest thought on the never-ending quest for Finding Forever Love.My search for the latest and greatest led me to Wabi Sabi Love, written by Arielle Ford. This sweet little book had been patiently waiting on the upper corner of my desk for me to find the time to read it.Well, that time came about 3 weeks ago. I took this book with me to Pura Vida, my health club, and started to read it on the treadmill every day. I had a pencil tucked behind my ear so I could mark sections that were particularly resonating with me. Can you even imagine the visual…this driven lady on a treadmill with her pencil at the ready and a book in front of her as she is walking/jogging through her exercise routine?? I received more than a few unusual glances and winks.And did I ever find a book full of treasures!! I truly did love Arielle’s writing. As I read this book, I knew it was a perfect follow up to my book. My book helps “women of a certain” age find their Forever Love, and Wabi Sabi Love will help those women maintain, grow, deepen, and truly melt into a love to last a life time.I had my first Wabi Sabi love experience with Ted last night as we were relaxing and watching some TV. He was switching between two channels – not too fast – but just when the mood struck him. There was a segment I was interested in and just as it was getting good…yep…he flipped the channel to something else. For a moment, I was going to say something and then Arielle’s writing came into my head and my heart.
In that instant, I was grateful to have Ted in my life, sitting beside me, cuddling up, being together. In that moment, it no longer mattered what was on TV. For 15 years I watched TV by myself and always wanted a Forever Love by my side. And now he is here with me each and every day.Suddenly, I didn’t care what was on television. I was lost in my thoughts of how precious, loving, thoughtful, trustworthy, generous, funny, sexy, Ted is. Wabi Sabi Love…right here in my own life…Wabi Sabi Love!!Thank you for such a generous book, Arielle. I can’t recommend it highly enough.Today and every day, I’m grateful for so much – it can’t be contained. Each and every night when we go to bed, Ted and I tell each other several things for which we are grateful. It’s always fun to hear what the other will say and this little ritual keeps us up-to-day with what our partner is experiencing in their lives.I’m so grateful for the new friends my book launch has brought into my life; friends like Arielle Ford. Each one of you, in your own special way, open my eyes, my mind, and my heart to new possibilities. Life is such a wonderful revolving door. I’m glad I’m on the ride with you.I’d love to hear back from any of you after you read Secrets of the Marriage Mouse and Wabi Sabi Love. They are powerful books and they can make a difference in your lives…the difference you seek.
Arielle, your writing switched my thinking in an instant today and isn’t that what we hope our books accomplish?
Secrets of the Marriage Mouse ~Find Your Forever Love in 4 Proven Steps#1 Best Seller ~ Marriage
#1 Best Seller ~ Personal Relationships
#1 Best Seller ~ Health
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These days, everyone talks about free content. “Give it away!” they say, but does this really work?
Well, yes and no.
As with anything, there has to be a strategy.
I listened to an author friend of mine telling me about her morning run through her neighborhood. She noticed a number of garage sale signs . One of the signs had a sign beneath it that read: We have free stuff! As she ran, she passed that house and noticed they put all their free stuff in the “Free zone” and already, even at that early hour, hoards of people were migrating there. She passed the other garage sales which were doing OK, but not great. Clearly the one with the free stuff pulled more people, but did it actually sell more paid merchandise? Yes. She checked in with the sale after her run to find most of the good stuff gone. The homeowner said the free stuff went fast, but it wasn’t junk stuff, it was actually good enough to make the garage sale shopper feel like they got a real deal.
If it’s junk and it’s free, it doesn’t really matter. What’s the lesson here? Free stuff can help you sell more of the paid merchandise, but you have to be careful, because some people just want freebies and that’s fine. But they are not your customers.
Here are some tips to help you maximize the use of free:
- Why free? The first question you should ask yourself is why are you doing this? If you aren’t sure, then free might not be right for you. Free content should be offered to help further your message, build a list, and get new people into your marketing funnel. If your model isn’t set up this way, maybe it should be. If you aren’t interested in this kind of a marketing model, then free probably isn’t your thing.
- Define how free can help: Figure out why you want to give free stuff. Getting clear about your model will help determine if a free product is even worth your time. If it is, then you need to figure out how it will help you. As an example, while Secrets of the Marriage Mouse was in the final editing, I wrote a companion workbook. It’s nearly 200 pages of content and I give it away free at my live events when someone purchases Secrets of the Marriage Mouse. Great value; you bet! This pushes my book sales to around 82% of my audience. Those are great numbers any way you look at them. Why would I do this? To build trust. Trust and caring are important. Our free stuff builds our mailing list, yes, but it also builds trust.
- Make sure it’s really free: A lot of people have content that is purported to be free when it’s not really free. What I mean is that you get a sliver of it, not even a piece really worth mentioning, but the stuff you want is something you have to pay for. If you want to do free, make it free. Find something of value and give it to your customers.
- Make it something your end user wants: Make sure the free is something people want. If it isn’t you a) won’t bring in the right crowd of people (you’ll end up just getting the freebie hunters, and b) you won’t build your mailing list as fast. Virtually any electronic product is easy to create and deliver.
- Take names: You should never give free away without asking for an email address. I see people do this all the time; they have a ton of free stuff but never collect emails. If that’s the case, the freebies you are offering may be of great value to your end user but they won’t matter to your marketing. Get emails. You get something (their email) and give them something (the free stuff).
- Make it easy to get: Don’t make free difficult. What I mean is make it easy to get your free stuff. If people have to jump through hoops, they won’t do it and the free stuff won’t matter. Put your free stuff on your home page, or at least have a link to it. They sign up for your newsletter and they get your free stuff. This is a pretty common tactic these days. But when ask for their email, make it easy. A simple click or two is all it should take. Then, don’t ask for too much information. Ask for what you truly need.
- Call to action: Make sure that your free stuff has a call to action. You are collecting names and email addresses and building your list, that’s great. But what do you really want people to do? Define what you want them to do, and then include your call to action in the free stuff. Let’s face it, it’s a good piece – designed to help your reader – but it must also help you. It’s ok to promote your book on the last page, or encourage folks to do a consult with you if that’s what you offer. You can also offer specials and change these periodically in the giveaway.
- Follow up! The best kind of free stuff is, as I like to call it, the gift that keeps giving. Auto responders are a great system but often underutilized when it comes to marketing. If you are collecting names and then never contacting your prospects again, what’s the point? People need to be reminded, and reminded again. Now, you can also funnel folks into your newsletter as I mentioned earlier.
- Define what your market wants and then give it to them. No one knows your market like you do.
The real key here is that free stuff can work well for you in so many ways, but free stuff without a goal is just free. Great to get free stuff, right? But then how is all of this hard work going to pay off for you? I can tell how and when my free offer works to increase my market and to increase my sales.
Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com