Category Archives: Uncategorized

What Does Marketing Mean to You?

Yesterday I had the privilege to be the speaker for the Denver Literary Ladies. Such a fantastic group of writers, editors, and researchers. I am always re-invigorated around groups such as this.

One point in my presentation I wanted to share was the meaning of the word marketing. No matter where I speak, I hear groans when I begin to talk about marketing and marketing efforts…until I ask the audience to think of marketing as a different word. Marketing equals S A L E S.

It’s that simple. If your business is not marketing effectively, you will not have increasing sales.

Try it on for size and see the difference marketing makes in your sales.

Off to downtown Westin for another fabulous author event. I am truly blessed.

What has been your single greatest marketing success?  Mine has been the companion workbook I wrote for Secrets of the Marriage Mouse. Giving that workbook away free with purchase has grown my book sales through the roof.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

Leave a comment

Filed under Uncategorized

What’s the Greatest Lesson You Have Learned from a Mentor?

From Sam Walton, himself, I experienced the immense power of thank you. No one ever tires of hearing a sincere “thank you”.

What’s the most powerful “thank you” you have ever received?

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

Leave a comment

Filed under Uncategorized

What Do You Do When…

What do you do when you wake up to a day in which everything just feels funky?

Yep…I’m having one of those and would love to read what brings you back.

This I know for sure…The lessons we learn are the ones we teach best.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

Leave a comment

Filed under Uncategorized

Right person + right topic = Free PR

Although media relations can be frustrating, with the power of web archives, you can identify the right journalists for pretty much any topic you pitch. Reviewing what they choose to cover gives you strong hints to determine the right stories to offer. Find a creative way to weave your message into the topics they cover and…bingo…you have a much better chance to having your story picked up. 

But it helps if you are consistently contacting journalists and bloggers with useful info. Not necessarily pitches. Your outreach shouldn’t always be about your company/client.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

When you are consistently in your key targets’ inboxes or Twitter mentions with useful info, they are more likely to engage with you. And that’s when they actually tell you things they are looking for or places they are going.

Cultivate relationships with five absolutely crucial influencers. These are your right journalists.

Following their work will reveal the right stories.

2 Comments

Filed under Uncategorized

If not NOW, then WHEN

So often I’m asked when is the best time to send emails to the media. Here’s some wise advice from Michael Smart.

The second-best time of day to pitch media is between 10 am and noon, their time zone.

That used to be a slam dunk time slot when they weren’t as busy. It was a sweet spot after they had rolled in, had their coffee, got through their overnight email, and started moving forward with their day. But before lunch and looming deadlines.

But now they have to turn in multiple stories a day. Many are expected to post to multiple platforms. And then promote their work on social media.

So even that morning window has gotten cluttered. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess.

That’s because the actual best time to pitch a given journalist or blogger is unique to each one.

One reporter might check email religiously at 8 a.m. but never after 5 p.m. (like the USAT reporter I spoke with recently). Another might put off non-urgent email until she turns in her primary story for the day around 7:30 pm (like a WSJ reporter I used to pitch).

And, of course, the best time of day to pitch varies widely depending on the type of media you’re pitching. A general rule of thumb for pitching TV and radio producers, especially for morning shows, is to contact them within an hour of the end of that day’s show.

So how can you find the best time of day for your target media? Short of asking them, which is usually unwise until you’ve earned their trust, here’s what you do:

Whenever you receive an email from one of your target journalists, record the time it was sent. Same thing with any contact from them via Twitter. Over time, your record will show if there is any rhyme or reason to their typical workflow (for some, there isn’t – they’re in their email constantly or virtually never).

What if you’re not receiving emails or tweets from them? Give them a reason. React positively to their work. Then add value beyond simply complimenting.

Be systematic about logging timing clues. Anything you can do to inform your guesses increases your probability of success.

For more tricks, tips, and techniques to boost your success with the media, check out The Ultimate Online Media Directory. It’s available here: http://amzn.to/1JDOKBQ

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

Leave a comment

Filed under Uncategorized

Saying thank you is a little tough after the fact

Recently I was given a copy of Nora Ephron’s book, I Feel Bad About My Neck.

It’s a quick read and brought back so many wonderful memories.  I just love when books do that.  Thanks, Nora. 

Having just finished reading this book, I had an inkling in the back of my mind that Nora has passed away. So, I googled her, and I was right. Seeing the confirmation and the details made me sad as I wanted to write Nora and thank her for a fun trip down memory lane.  I often write notes to famous (and yet to be famous) authors telling them my thoughts on their writing.

You’d be surprised the responses I get back (and those I don’t hear from…)  Her book is cute and worth the time to read – especially for women of a certain age. I wanted to write her and thank her for her body of work and how much of it has touched me at different points in my life; but now it’s too late.

Lesson to be learned: live every day to your fullest; always say thank you to those who touch your life; and don’t worry too much about your neck…you’ll be sad once it stops working properly.

Take a moment today and say thank you to those who make a difference for you.  You’ll be glad you did and so will they.  Thank You for taking time to read this and for taking your time to reply.  I value your thoughts and love hearing from you.

Leave a comment

Filed under Uncategorized

Just Ask and your wish shall be granted

As many of you read last week, I was smacked up aside the virtual head when I made a social media mistake. Since that time, my focus is on learning how to engage in social media correctly.

One of my peeps asked me how long I had been using social media. I told her just a little over two years. I first put up a website and blog while I was writing my first book. I had been on FB and LI but not in a serious manner for a bit longer.  She laughed and told me not to be so hard on myself. She started her site and social media reach in 2001…14 years ago!!  No wonder I feel so stressed out that I am so far behind the curve.

Another of my peeps is hosting a 10 Deadly Sins webinar on May 8. I signed up!!!  I know I will learn how to correct a few more of my errors there.

Just this morning, I was IM’ing another peep. I had a long-time friend whose emails were suddenly ending up in my spam. I IM’d him and he told me there is a “Not Spam” button which should put her back in my correct email. Well, guess what?  He was right. I checked the box by her email in my spam folder, and presto!!  Her emails are now being correctly sent to my inbox.

This helpful peep also gave me a very brief one liner which is helping me learn how to use hashtags.

BOTTOM LINE:  The most amazing things about social media are:

  1. No one is too old to learn
  2. Someone knows the answer – it’s up to us to ask the questions
  3. Except for the jerk last week, most folks are very willing to overlook the mistakes newbies make
  4. It works.  It really truly does work. Social media opens a whole new world to those who want to learn the correct ways to engage it.

I’ve made so many mistakes learning, but I certainly want to thank Carol Naff, Aaron Stephens, Harmony Thiessen, Debra Jason, and Kelly Mirabella and so many, many others who have helped me (kicking and screaming) come into the virtual world.

TCO: Day 4

#social media

#appreciation

#building relationships

#social media etiquette

2 Comments

Filed under Uncategorized