Category Archives: Social Media Marketing

Are you invisible on LinkedIn?

BREAKING NEWS!

LinkedIn is the largest professional online network

LinkedIn just turned 14 years old

AND

LinkedIn has more than a half-billion members!

That’s 500,000,000 professionals just waiting to learn about you! (Well, at least a nice percentage want to know you)

And it’s a powerful group. The household income of LinkedIn users averages more than $88,000 per year, which outpaces the average income for the readers of the Wall Street Journal, Forbes, and Business Week!  Impressive!

You will find most people are more than willing to engage with you, which generates more inbound leads for your business. Just this week, Marcia received four invitations to be a guest on radio talk shows on the subjects featured in her books. Yes, she will bring great value to the audience of the show AND have an opportunity to sell her books. Marcia is visible on LinkedIn and you can be visible, too. She has more than 10,850 connections that reward her with opportunities for inbound marketing.

If you are a professional or business owner, you simply can’t afford to miss out on the massive opportunity to build relationships with potential customers, clients, partners, and peers on LinkedIn. It’s a powerful audience ready to engage, interact, and influence.

How do Carol and Marcia make these powerful connections?  Here’s how…

Be Visible

With more than 500,000,000 members, now it’s more important than ever to have a presence that stands out from the crowd.

Did you know that Viewers of your profile form an opinion of you in JUST 3 SECONDS, according to LinkedIn’s own research?  Make sure you’re offering your best impression by having a decent head shot photo.  No Selfies!! Remember this is the largest professional network on the Internet and you have 3 seconds to be memorable.

Too many profiles on LinkedIn do not include a photo. It is like sticking a bag over your head and going out to network. Often we meet someone at an event in person and want to invite them to connect on LinkedIn. If their photo is not there, we cannot be sure that is the right person. An incomplete LinkedIn profile says more about you and your work ethic than might first meet the eye.

Start with a professional profile picture that represents you and your industry. This is critical for your LinkedIn success! Adding a profile photo could result in 14 times more profile views. Having the same professional photo on all your social sites begins to build your personal brand. That fact alone makes it worthwhile to have a professional photo taken. Include no photos you might regret next month or next year. Any photo that damages your personal brand defeats the whole purpose of being on LinkedIn.

Follow Up

Follow up with people you meet by inviting them to link or connect with you. When we stay in touch with people we meet, we can remember each other. Carol has developed this skill to a fine art. Often when she first meets someone, they may not yet be ready to become her client. AND her thoughtful and helpful touches, keeps her top of mind when they are ready.

Respond to people who link with you and actually endorse them for a few skills. Be sure to respond to all inquiries and notes. Connect to people you believe can benefit from knowing each other and then follow up. So many people never update us on the results of our introduction. Was it a good referral? Did you connect? Did you do business? Many times, we do not even receive a thank you for the introduction. We really appreciate referrals and reward people for giving them to us. Would you like a discount for our services or a cash reward or something that seems to be a great way of saying thanks? What will make you give us a referral?

Who do you know who wants more clients? Who do you know that has a product almost ready to take to market? Both Marcia and Carol will reward you for your referrals that work.

We love seeing your activity on LinkedIn! Keep creating engaging content and share updates of value. And remember to always pay it forward! Yes, that means sharing posts and endorsing your contacts for skills. Help everyone reach 99+ endorsements.

 

#speaker #coach #No1BestSellingAuthor #relationshipmarketing #LinkedIn #MarciaReece #CarolNaff #WaysToBeFound #Marketing #LeadGeneration #LinkedInTips #WOWFactor #LinkedInProfile  #InboundMarketing

wow Marcia - carol

Carol Naff is a Professional Coach, a Certified Email Marketing Strategist, and expert in creative marketing and business development. She founded Mariner Company in 2000, a coaching and consulting business with more than 15 years prior experience in developing marketing strategies for creative business owners to get more clients and how to come in #1 in your job search. MarinerCo.com. Follow my blog at CarolNaff.me Complete the business and job search assessment to help you identify what you need to succeed at Marinerco.com

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Director also was the inventor of Gel-eez, the very first gel-filled wrist rest for keyboard and mouse users.  She founded Aspen Support Group in 1998 and uses her creative energies to help many dozen entrepreneurs and authors take their ideas to products and their products to the shelves of American Retailers.  Her books are available on Amazon.com Follow her blog at https://marciaok.wordpress.com

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Filed under authors, branding, building relationships, business development, kindness, Lead generation, LinkedIn, marketing, relationships, Social Media Marketing, Uncategorized

WIIFM

Today was spent working with a client on the east coast who has finished writing his book. It’s ready to go for final edit. We worked on his book promotion/media strategy.

Here are some of the things we completed you might also find valuable:

  • Complete a great media kit
  • Polish up your bio
  • Write 3 media releases, each from a different angle.
  • MOST IMPORTANTLY, find what’s in your book that will DO Something for the reader; solve a problem the reader is having.

Finding the benefits to your book might seem like a pretty simple task, but touting that “It’s a great read!” won’t get you very far. To determine what your book will do for your reader, you’ll have to dig deep, sometimes deeper than you thought. Especially if your book is fiction, this task of finding benefits will require some serious brainstorming. The key here is, be different. If you have a diet book, don’t offer the same benefits a million other books do: you’ll lose weight. Instead, offer a benefit that is decidedly different than anything that’s out there.

If you think you can’t find a different approach, go back to the beginning. Why did you write your book? It must solve a problem you could not find solved in the books already written.

Or, try to couch a similar benefit in a different way.

At the end of the day, it’s all about the WIIFM factor: what’s in it for me? If your reader likes what’s in it for them, they’ll buy your book.  Make sure your audience finds the answers to THEIR needs within your book and all of your interviews. If they stop hearing about them and their needs they will drift away and you will lose them.

Be sure to keep the WIIFM foremost in your mind as you write your media release and all your sales materials.

People only care what your book will DO FOR THEM.

The idea of not selling your book also holds true when you’re doing an interview. Never, ever answer an interviewer’s question with: “You’ll find it in my book.” If you’re the author, of course the answer is in your book.

The uniqueness of your benefits can also directly relate to each particular audience. For example, if you have different levels of readers or readers from different backgrounds, it’s a good idea to work up a set of benefits for each of them. Then any interview you do (or speaking engagement) will offer benefits with that audience in mind as opposed to a more generic form of, “Here’s what my book can do for you!”

Creating a list of benefits for your book can aid your campaign in a number of ways: first, it’ll help you get away from a more “salesy” type of approach, and second, it will help you create the tip sheets that can add substance to your media kit.

BONUS TIP:  When you are preparing for your interviews, speak to your audience as if you are speaking directly to one person at a time.  Don’t try to speak to the whole audience…make your answers specific to one person’s needs.

BONUS TIP:  If you’re working on the benefit angle of your book early enough, you can incorporate these into the back copy of your book.

The point is, never, ever sell your book. Be a step ahead of the competition and sell what your book can do for the reader, and let them know why it’s better than the competition.

In the end, that’s all anyone will care about.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Tell the Fed Ex Man Good Bye

We all spend so much money sending out copies of our work via Federal Express. Sending out books for customers, reviewers, and FOF’s gets really expensive.

Let’s all plan ahead and send our books fourth class, or media rate. There’s really no advantage to using overnight services unless we are specifically requested to do so. If it absolutely has to be there overnight, but most times it doesn’t.

Sending via fed ex doesn’t impress like it used to. Back when I was a toy manufacturer, I remember sending samples to my “Big Buyers” via fed ex, UPS red label, and mail. I wanted to make sure they got the samples.

Have stamps made to look like the cover of your book. If you email me, I will give you two great resources I’m happy to share with you.

My printer made Marriage Mouse stickers that were made from the art on the cover of Secrets of the Marriage Mouse and I use those on the outside of the package.

If it’s holiday time, I gift wrap my book in holiday appropriate wrapping paper. I’ve had a few comments on how the recipient enjoys unwrapping their gift.

With some creative thought you can make sure your recipient opens what you send them – without breaking the bank paying for fed ex fees.

What’s the most creative way you can think to send your materials? Share and let’s have some fun being creative.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Social Media is a Waste of TIME!! NO, Its Not!!!!

Are there benefits to social media?

How are those benefits measured?

What are the big mistakes we make?

why? Why? WHY? do this crap at all?

Social media has changed the way businesses communicate with consumers; and the way we communicate with each other. Mobile devices are used far more for social media than for actual phone calls.

Potential clients find all the information they need with just the click of a mouse. Creating a social media presence for you and your business allows you to connect with consumers in a more personal way than ever before. You can meet them on their terms and in the location they feel most comfortable spending time.

It’s not going to go away; it’s only going to evolve.

What’s been your best experience with Social Media? And what has been your worst?

How do you see social media in the next 10 years?

The A-Team and Social Media for Business and Brainstorming. I hope each of you will comment on this and share with your groups. Let’s find out what everyone else is struggling as well as where everyone is having their successes. I know we can learn from both areas.

My biggest area I work on is social media etiquette. I have made several mistakes in this area and have vowed to read more, learn more, and interact more with those who do it right. I struggle to remember to attach tags and use categories.  I even have a yellow post it note check list by my computer to help me.

It’s hard to always remember to use my keywords for SEO.

“Grandma of 5 in Colorado” feeling a bit like a dinosaur but determined to learn!!!

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Boost Your Brand

Boosting Your Brand Builds your Business

Build a strong professional image everywhere you go and everywhere you show up.  That means on and offline.  Emphasize your strengths and make sure your brand supports your goals.

Clean up your online presence.

If someone who wants to know more about you checks you out online, what would they find? A well-branded online presence sets the tone and is critically important today, more than ever before. Google your name and review the first page of results. Does each listing support or weaken your professional brand? Take the steps to improve these results by overhauling your online brand.

Early birds still get the worms. When you next attend an event, get there early and grab a seat at the table so you don’t end up in a chair on the outskirts of the room. This way, it will be easier to join in the conversation and voice your opinion. If you have something to contribute to the discussion, speak up – don’t wait for an opening to appear, as you may miss your window.

Never stop learning. The best way to maintain a strong brand is to never stop learning. Seek out professional development opportunities through relevant webcasts, Meetups, and other membership associations.  Prove that you are a valuable resource to your following by sharing what you’ve learned that may help others.

Get involved. There’s no better way to become know and to build your brand in the process of having fun.

Recruit a mentor. When I first began to think about having my book published, I knew I didn’t know anything about that industry.  I joined a professional association and quickly found a mentor in that group. The right mentor can shape your professional skills, teach you the ins and outs of your industry, help you navigate, overcome adversity, and introduce you to the right people and resources to advance your work.

Toot your own horn. If you want to get ahead, you not only have to deliver results above expectations – you have to be recognized for your accomplishments. If you’re working on a project that’s going well, don’t be afraid to share your enthusiasm with your following. Let them know your milestones. Share your results.

All of the above steps will each in their own way help to grow you and your brand.  What are your most successful tips and don’t be afraid to also share your biggest failures…we all have those and they cease being a failure as soon as we learn from them.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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46 mornings in a row precisely at 9:00 a.m.

The value of being determined and consistent became Very Real to me many years ago when I was trying to get Wal-Mart (when they had only 66 stores) to buy my product.  I called my buyer every morning, precisely at 9:00 a.m.  I did not call at 8:57 a.m. and I did not call at 9:02 a.m.  I called for 46 mornings in a row precisely at 9:00 a.m.  On the 46th morning, my buyer’s assistant told me my buyer would see me at 11:00 a.m. that day!!  Well, the rest is history and the consistency of that phone call started a chain of events that changed my life and grew my company to 70% worldwide market share … far beyond my wildest dreams.   

This lesson came back to me on Friday while lunching with a group of colleagues. One in the group said he had called a potential client 3 times and he stopped after the third call assuming she didn’t want to do business with him.  I told him my Wal-Mart story hoping it would inspire him to continue his chase.

I do believe today we need to find unique and clever ways to reach those we want to do business with. Maybe 46 consecutive calls won’t work today as well as it did back in the 1980’s.

So many emails…Too many voice mails…Snail mail; what’s that?? 

What about reaching those folks by giving them something that will help with their work load. Send them information they can use with no expectation of getting anything in return – except you implant the thought in their minds that you are someone who is generous, knowledgeable, and helpful. Quietly kill them with kindness and they will take your call and be more receptive to your needs. 

Please share what tips you have that helps you reach hard-to-reach contacts. I know there will be some interesting techniques from which we all can benefit.

I look forward to hearing from you.

My best to you,

Marcia

http://www.marciareece.com

#1 Best Selling Author

Secrets of the Marriage Mouse

The Ultimate Online Media Directory

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Can you create business value with social media?

Everything you do online not only leaves a footprint but it’s also your 24/7 resume. If the footprint you’re leaving looks unprofessional and half-finished, it might not bode well for your online reputation and sales. Here are some quick tips on how to look good online:

 Social Networks: it’s not about quantity but quality. There are numerous social networking sites, be on as many as you can keep current.  Get off the ones you don’t actively participate in and stay “social” with by making at least weekly solid contributions.  

Sign up for Google alerts: who’s saying what about you? If you don’t know you should. This is (usually) a good thing. You want to know where reviews appear so you can a) link to them and b) thank the person who reviewed you or mentioned you on their blog or web site. 

Get a blog: in order to get on blogs, you must have a blog but it’s more than just having one, it’s about keeping it updated. 
Participate: In order to reap the benefits of the online world you must participate. This goes back to the social networking site and your blog.

  • Participate
  • Communicate
  • Listen.

Three online rules that will never steer you wrong.
Don’t get greedy: lead with the benefits, not the dollar signs. What I mean by this is that if you’re going online to make a quick buck, get out. You might make a few dollars but success will be short lived.

Network: it goes without saying that networking (especially online) is important.

  • Network
  • Lend a helping hand
  • Show people how you can help them

 Web site: don’t just get one, get a good one. You’d never think to show up for a car race with a scooter. Don’t even try to go online with anything less than a professional web site. While I know it’s tempting to do it yourself, most folks always end up regretting it. “My web site is fine.” They’ll say till you ask them how well it’s selling for them. If the answer is: “it’s not” then you need a new site. Show up online with a site that reflects your expertise, creativity, and message. This is one race you can’t afford to lose.


You will know your online presence is strong when a growing number of people have an interest in your topic or genre keep finding you in the places where they spend time online.  

Having a web presence means your articles, posts, and comments appear on prominent sites  catering to your subject matter. It means your name keeps popping up on active discussion forums related to your topic. 
Best of all, you know your presence is growing and having your desired impact when your email newsletter is forwarded to your following’s friends. 

Thank you to everyone who forwards these posts on to your friends. Hearing from you helps me know which marketing direction is most helpful to you.  I value your involvement, your input, and your community. Much appreciated.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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