Category Archives: relationships

Are you invisible on LinkedIn?

BREAKING NEWS!

LinkedIn is the largest professional online network

LinkedIn just turned 14 years old

AND

LinkedIn has more than a half-billion members!

That’s 500,000,000 professionals just waiting to learn about you! (Well, at least a nice percentage want to know you)

And it’s a powerful group. The household income of LinkedIn users averages more than $88,000 per year, which outpaces the average income for the readers of the Wall Street Journal, Forbes, and Business Week!  Impressive!

You will find most people are more than willing to engage with you, which generates more inbound leads for your business. Just this week, Marcia received four invitations to be a guest on radio talk shows on the subjects featured in her books. Yes, she will bring great value to the audience of the show AND have an opportunity to sell her books. Marcia is visible on LinkedIn and you can be visible, too. She has more than 10,850 connections that reward her with opportunities for inbound marketing.

If you are a professional or business owner, you simply can’t afford to miss out on the massive opportunity to build relationships with potential customers, clients, partners, and peers on LinkedIn. It’s a powerful audience ready to engage, interact, and influence.

How do Carol and Marcia make these powerful connections?  Here’s how…

Be Visible

With more than 500,000,000 members, now it’s more important than ever to have a presence that stands out from the crowd.

Did you know that Viewers of your profile form an opinion of you in JUST 3 SECONDS, according to LinkedIn’s own research?  Make sure you’re offering your best impression by having a decent head shot photo.  No Selfies!! Remember this is the largest professional network on the Internet and you have 3 seconds to be memorable.

Too many profiles on LinkedIn do not include a photo. It is like sticking a bag over your head and going out to network. Often we meet someone at an event in person and want to invite them to connect on LinkedIn. If their photo is not there, we cannot be sure that is the right person. An incomplete LinkedIn profile says more about you and your work ethic than might first meet the eye.

Start with a professional profile picture that represents you and your industry. This is critical for your LinkedIn success! Adding a profile photo could result in 14 times more profile views. Having the same professional photo on all your social sites begins to build your personal brand. That fact alone makes it worthwhile to have a professional photo taken. Include no photos you might regret next month or next year. Any photo that damages your personal brand defeats the whole purpose of being on LinkedIn.

Follow Up

Follow up with people you meet by inviting them to link or connect with you. When we stay in touch with people we meet, we can remember each other. Carol has developed this skill to a fine art. Often when she first meets someone, they may not yet be ready to become her client. AND her thoughtful and helpful touches, keeps her top of mind when they are ready.

Respond to people who link with you and actually endorse them for a few skills. Be sure to respond to all inquiries and notes. Connect to people you believe can benefit from knowing each other and then follow up. So many people never update us on the results of our introduction. Was it a good referral? Did you connect? Did you do business? Many times, we do not even receive a thank you for the introduction. We really appreciate referrals and reward people for giving them to us. Would you like a discount for our services or a cash reward or something that seems to be a great way of saying thanks? What will make you give us a referral?

Who do you know who wants more clients? Who do you know that has a product almost ready to take to market? Both Marcia and Carol will reward you for your referrals that work.

We love seeing your activity on LinkedIn! Keep creating engaging content and share updates of value. And remember to always pay it forward! Yes, that means sharing posts and endorsing your contacts for skills. Help everyone reach 99+ endorsements.

 

#speaker #coach #No1BestSellingAuthor #relationshipmarketing #LinkedIn #MarciaReece #CarolNaff #WaysToBeFound #Marketing #LeadGeneration #LinkedInTips #WOWFactor #LinkedInProfile  #InboundMarketing

wow Marcia - carol

Carol Naff is a Professional Coach, a Certified Email Marketing Strategist, and expert in creative marketing and business development. She founded Mariner Company in 2000, a coaching and consulting business with more than 15 years prior experience in developing marketing strategies for creative business owners to get more clients and how to come in #1 in your job search. MarinerCo.com. Follow my blog at CarolNaff.me Complete the business and job search assessment to help you identify what you need to succeed at Marinerco.com

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Director also was the inventor of Gel-eez, the very first gel-filled wrist rest for keyboard and mouse users.  She founded Aspen Support Group in 1998 and uses her creative energies to help many dozen entrepreneurs and authors take their ideas to products and their products to the shelves of American Retailers.  Her books are available on Amazon.com Follow her blog at https://marciaok.wordpress.com

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Filed under authors, branding, building relationships, business development, kindness, Lead generation, LinkedIn, marketing, relationships, Social Media Marketing, Uncategorized

How to be Wildly Successful with Inbound Marketing

By Marcia Reece and Carol Naff

What an exhausting frenzy when business owners try to do everything to attract new clients and customers. They run all over town networking and meeting new people. They participate in trade shows and join organizations. They think they need to meet three new people each and every day. Regretfully, these tactics most often result in a very busy person failing to get the results they want.

Identify your niche

It is so important to identify tactics that work. Ask yourself these questions:

  •   Who is your audience?
  •   Who is in your niche?

When you know the answers to these questions, it is much easier to design the best marketing strategies to hit your mark leading to new business.

Key success strategies

Pick only one or two organizations, become involved, and build relationships. Key learning: it often takes multiple touches to earn their trust and their business. If you think you can attend an event just a couple of times and attract a client, think again. Yes, sometimes you find that perfect prospect the first time you attend a networking event. More often, you need to build a relationship of trust to earn their business.

Use inbound marketing to fill your funnel and reach successful goals.

So what is inbound marketing? Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, and search engine optimization.

Create engaging, enticing information, and content. No longer can we interrupt our prospective clients with mediocre content and sales messages they don’t care about.

Develop stories to inform and entertain and compel your prospect to take action to become a client. Stay in touch with the people you meet. Be sure to reach out to inform or compliment your prospects making sure some of your  “reach outs” have nothing to do with selling you or your business/service. It has been amazing to have someone contact me after two or more years saying they are ready to take their business to the next level.

LinkedIn remains the Goliath of all Social Media. This is the whopper of all Business Social Media to reach your ideal prospects. It always amazes me that LinkedIn wants you to connect with only people you know. Now, be serious. Would you attend a networking meeting and only talk to people you know? By using simple tactics, Marcia and Carol reached more than 4,500 connections on LinkedIn and growing every week. Marcia continued to implement our strategy for reaching this number and now has more than 9,700 followers. We have developed a system to secure more connections each and every day to help us reach our goals. If you are sitting at a low number of connections, you will only implement inbound marketing with very limited success.

SEO (Search Engine Optimization) is another very important part of inbound marketing. Just this past year, Carol worked with her client to improve her SEO. She has multiplied her business income from desperation to something beyond her imagination – from having contracts for only $1,000 in a typical month to having $15,000 under contract this month.

Many people often don’t think of speaking, teleclasses, and webinars as inbound marketing. You are missing the boat when you are in front of your audience and you cannot drive them to visit your website. If your website is dynamic, you know how to convert your audience to paying clients. If your website isn’t dynamic, take steps today to make it so; it’s way too valuable an asset to not have it working for you!

Best advice: Always have something to invite them to attend or offer something of real value for them to download from your website to engage them, i.e., an assessment or a great business tool. Surveys can be a fun way to learn more about your prospects but keep them short and weave some fun into them as well.

Who do you want to meet? What stops you from meeting those folks?

Many of our clients fret about meeting new people and taking first steps.  Some simple tips to start your relationship journey are as basic as it gets:

  • Smile – it’s simply the best way to put anyone at ease.
  • Act and behave in a friendly way – don’t go overboard and keep the walls down.
  • In early stages, let the other person do most of the talking – you’ll learn a lot. Instead of asking, “What do you do?” ask “Who do you want to meet?”
  • Put yourself in the other person’s shoes. You might feel their pinch and find unique and individual ways to help them achieve their goals.

These are truly easy strategies to implement and they work every time. Too many people miss the simple stuff!  Don’t over complicate the obvious.

These tactical steps work well with social media to drive inbound marketing. No one wants just a stock invitation. Take the extra time to review profiles and invite each person to join your network based on specific mutual interests and goals. The extra time spent in your research will return dividends as you get more and more contact engagement. Remember, It’s All About Them, so gear all your communication to and about them to achieve maximum results!

Once you’ve visualized your success, you need to take action and go after exactly what you want. You must act with persistence and enthusiasm.

Most of us are good “starters” but poor “finishers” of everything we begin. Often people easily give up at the first signs of defeat. There is no substitute for persistence. Marcia called her Wal-Mart buyer 46 mornings in a row before her call was taken. What if she had given up after 45 mornings?

Well-focused, timely marketing can make all the difference to your business. It’s understandable though to be overwhelmed with implementation because other business priorities get in the way and are important as well. This is why Marcia and Carol want to help business owners with their marketing needs. Let us know what your next step will be. Give us a call; we’ll be happy to discuss your marketing and help you take your business to new heights.

 

Carol Naff is a Professional Coach, a Certified Email Marketing Strategist, Visibility Coach, and expert in creative marketing and business development. She founded Mariner Company in 2000, a coaching and consulting business with more than 15 years prior experience in developing marketing strategies for creative business owners to get more clients and how to come in #1 in your job search. MarinerCo.com. Follow my blog at CarolNaff.me Complete the business and job search assessment to help you identify what you need to succeed at Marinerco.com

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Director also was the inventor of Gel-eez, the very first gel-filled wrist rest for keyboard and mouse users.  She founded Aspen Support Group in 1998 and uses her creative energies to help many dozen entrepreneurs and authors take their ideas to products and their products to the shelves of American Retailers.  Her books are available on Amazon.com Follow her blog at https://marciaok.wordpress.com

 

 

 

 

 

 

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Filed under appreciation, branding, building relationships, business development, marketing, prospecting, relationships, Uncategorized

Keep Your Best Ideas Under Wraps Until Launch Day

Just read such a brilliant post written by Robert Herjavec covering the evolution of online security during the last 30 years. How brilliant for him to build a company selling peace of mind! However, also what an ongoing challenge to keep security safe.

Having been a toy manufacturer for many years, we manufactured a Happy Meal toy for McDonalds. #MyIndustry required that we have a closed manufacturing facility during production to keep “industry spies” from learning what we were making for the Golden Arches. Now, while that was a quite some time ago, industry to industry espionage is still a big concern where first to market is still the most desired position.

While doing design work at another consumer product company, the CEO required all trash to be shredded and the windows in the design department (where all brain power existed!!) had to be blackened so competition would not know what was coming next.

Who could have known the toy industry could be just as cutthroat as high tech?

Wonder what the security was like around Dancing with the Stars?

Have a grand and very safe day,

It’s All About Relationships

– and knowing how to market your relationship!

Marcia Reece, the marketing genius of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory also was the inventor of Gel-eez, the very first gel-filled wrist rest for keyboard and mouse users. She serves as the founder of Aspen Support Group. Her books are available on her website at www.marciareece.com or on Amazon.com

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Are you Willing??

Willingness is an all-important ingredient for making your way through tough times.

Are you willing to do what you believe you cannot?

Are you acknowledging what you’ve avoided?

This is painful, you bet! But if you are unwilling to see things – and people – as they are, you can’t deal with problems. And, one thing I know for sure; that which you avoid will not get better.

So, dig in and be willing to take the tough steps. It will be worth it in the end.

It’s All About Relationships

– and knowing how to market your relationship!

Marcia Reece, the marketing genius of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her books are available on her website at www.marciareece.com or on Amazon.com

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Knowing it’s Over is Never Easy

It’s not about giving up or bowing down. It’s about holding on to the knowledge that something bigger and more powerful than you is at work beneath the surface of your experience, and that it will take you exactly where you need to be.

Now, in hard times, surrendering is probably the greatest challenge you will encounter because it is hard to accept uncertainty. But that’s the point. You don’t know what’s to come but you must know that whatever happens, you will be okay.

It has been when I have struggled the hardest to not let go that the greatest blessings of my life have come into play once I did let go.

Take a deep look; maybe it’s time you let go and let real blessings flow into your life.

It’s All About Relationships

– and knowing how to market your relationship!

Marcia Reece, the marketing genius of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her books are available on her website at www.marciareece.com or on Amazon.com

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Filed under Forever Love, relationships

Get the Message

Life sends us messages all the time. When we don’t hear the message, we get a lesson.

If we don’t learn the lesson, we then get a problem.

And if we don’t handle the problem, we get a full-blown crisis.

Get The Message.

What’s one recent time when you didn’t want to hear the message and it became a crisis?

This happens so often in relationships when we know something is not going well but we believe somehow it will become ok. Rarely does this happen. Take steps now to turn your ship around and head it in the direction you desire in your life.

It’s All About Relationships

– truly everything is!

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Filed under building relationships, FInding Love, Forever Love, relationships

You can become a Human Relations Expert; here’s a start

Building relationships means everything to me; whether business or personal. Today, is June 1 and it seems fitting to turn to the personal side of relationships.

Over and over again I am asked how to find a Forever Love. You know that kind of love that makes you smile just to be alive. The book I wrote on the subject became a #1 bestseller so I feel I can offer some input.

Really it’s all about becoming a human relations expert. If you can’t get along with people in general, how can you expect to attract your special Forever Love.

Some simple tips to start your relationship journey are as basic as it gets:

  • Smile – it’s simply the best way to put anyone at ease.
  • Act and behave in a friendly way – don’t go overboard but keep the walls down.
  • In early stage relationships, let the other person do most of the talking – you’ll learn a lot.
  • Put yourself in the other person’s shoes. You might feel their “pinch”.
  • Look at life from their perspective – we all have had experiences which have shaped our lives.

These are truly basic concepts and they are brilliant. Too many people miss the simple stuff! They try to over complicate the obvious.

Remember to check your tongue at the door. It’s hard to do sometimes because in this quicker than quick world we live in, we all fire off quick replies.

No matter how far along you are in any relationship, be careful to not criticize. By criticizing, we do not make lasting changes and most often incur resentment.

“As much as we thirst for approval, we dread condemnation.”

Criticism is the quickest way to stop a relationship dead in its tracks. Rather than criticize, ask questions to help you clarify the situation. Asking questions will give you time to delve deeper into the potential relationship in a productive manner.

How much more can you accomplish if you decide to look for the good in everybody? You may not want to continue in a relationship, but you can leave the relationship and the folks in it in a healthy situation.

If you found this post useful, please forward to 5 people you know would benefit from this post. I invite your comments as we all learn so much more from each other.

It’s All About Relationships

– truly everything is!

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

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Filed under building relationships, dating, Forever Love, Inspiration, kindness, relationships