Category Archives: marketing

Boost Your Brand

Boosting Your Brand Builds your Business

Build a strong professional image everywhere you go and everywhere you show up.  That means on and offline.  Emphasize your strengths and make sure your brand supports your goals.

Clean up your online presence.

If someone who wants to know more about you checks you out online, what would they find? A well-branded online presence sets the tone and is critically important today, more than ever before. Google your name and review the first page of results. Does each listing support or weaken your professional brand? Take the steps to improve these results by overhauling your online brand.

Early birds still get the worms. When you next attend an event, get there early and grab a seat at the table so you don’t end up in a chair on the outskirts of the room. This way, it will be easier to join in the conversation and voice your opinion. If you have something to contribute to the discussion, speak up – don’t wait for an opening to appear, as you may miss your window.

Never stop learning. The best way to maintain a strong brand is to never stop learning. Seek out professional development opportunities through relevant webcasts, Meetups, and other membership associations.  Prove that you are a valuable resource to your following by sharing what you’ve learned that may help others.

Get involved. There’s no better way to become know and to build your brand in the process of having fun.

Recruit a mentor. When I first began to think about having my book published, I knew I didn’t know anything about that industry.  I joined a professional association and quickly found a mentor in that group. The right mentor can shape your professional skills, teach you the ins and outs of your industry, help you navigate, overcome adversity, and introduce you to the right people and resources to advance your work.

Toot your own horn. If you want to get ahead, you not only have to deliver results above expectations – you have to be recognized for your accomplishments. If you’re working on a project that’s going well, don’t be afraid to share your enthusiasm with your following. Let them know your milestones. Share your results.

All of the above steps will each in their own way help to grow you and your brand.  What are your most successful tips and don’t be afraid to also share your biggest failures…we all have those and they cease being a failure as soon as we learn from them.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Filed under branding, business lessons, marketing, relationships, Social Media Marketing

Where are you headed today?

Business opportunities are like buses: there’s always another one coming. – Richard Branson

Might be wise to remember, however, that all buses are not going to the same bus stop.  Sometimes you end up in the coolest locations when you step outside your comfort zone.

Where do you want your bus to take you today?

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Filed under branding, business lessons, Inspiration, marketing, relationships, Working from Heart

Can you create business value with social media?

Everything you do online not only leaves a footprint but it’s also your 24/7 resume. If the footprint you’re leaving looks unprofessional and half-finished, it might not bode well for your online reputation and sales. Here are some quick tips on how to look good online:

 Social Networks: it’s not about quantity but quality. There are numerous social networking sites, be on as many as you can keep current.  Get off the ones you don’t actively participate in and stay “social” with by making at least weekly solid contributions.  

Sign up for Google alerts: who’s saying what about you? If you don’t know you should. This is (usually) a good thing. You want to know where reviews appear so you can a) link to them and b) thank the person who reviewed you or mentioned you on their blog or web site. 

Get a blog: in order to get on blogs, you must have a blog but it’s more than just having one, it’s about keeping it updated. 
Participate: In order to reap the benefits of the online world you must participate. This goes back to the social networking site and your blog.

  • Participate
  • Communicate
  • Listen.

Three online rules that will never steer you wrong.
Don’t get greedy: lead with the benefits, not the dollar signs. What I mean by this is that if you’re going online to make a quick buck, get out. You might make a few dollars but success will be short lived.

Network: it goes without saying that networking (especially online) is important.

  • Network
  • Lend a helping hand
  • Show people how you can help them

 Web site: don’t just get one, get a good one. You’d never think to show up for a car race with a scooter. Don’t even try to go online with anything less than a professional web site. While I know it’s tempting to do it yourself, most folks always end up regretting it. “My web site is fine.” They’ll say till you ask them how well it’s selling for them. If the answer is: “it’s not” then you need a new site. Show up online with a site that reflects your expertise, creativity, and message. This is one race you can’t afford to lose.


You will know your online presence is strong when a growing number of people have an interest in your topic or genre keep finding you in the places where they spend time online.  

Having a web presence means your articles, posts, and comments appear on prominent sites  catering to your subject matter. It means your name keeps popping up on active discussion forums related to your topic. 
Best of all, you know your presence is growing and having your desired impact when your email newsletter is forwarded to your following’s friends. 

Thank you to everyone who forwards these posts on to your friends. Hearing from you helps me know which marketing direction is most helpful to you.  I value your involvement, your input, and your community. Much appreciated.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Filed under marketing, SEO, Social Media Marketing, Working from Heart

Sharing is Caring

Some people give up because they look at how far they have to go, instead of how far they have come. This sentiment describes my journey to try to become proficient on social media.

Just about the time I want to give up because of frustration, I look at how much I have learned and keep on keeping on.

Today I had the privilege to learn from Keith Renninston. He is gracious, giving, sharing, and caring…What more could any of us ask?

Keith has a broad reaching body of work. He was struggling as to how to build the entire body into “his brand”. We brainstormed several different approaches and I saw his light bulb come on.

What a joyous day! We came together each needing something that comes more naturally to the other. Our sharing atmosphere brought good progress for each of us.

That’s how I like life best. Thank you, Keith.

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