Monthly Archives: May 2015

View Yourself as Your Brand

If you were senior VP of marketing at Pepsi, you would have no problem tooting the horn of the product line you represented. Why is it different when You are the brand you must toot.

We were all raised to be humble and modest and that’s well and good.

To successfully market you and your work, you must be able to step out of your being and view yourself as the “work of art”, “the product”, the brand”. It’s very hard to do at first, but practice and you will develop the confidence to see the points others need to learn to KLT (know, like, and trust) and you will be able to promote You.

One place to start may be to write up You in the form of your marketing plan. You will be able to see how You stack up against your competition.

What are 3 things you can say about You, your work, and You, the brand in your Marketing Plan? Let’s start there.

If you get stuck, call me. I’ll be glad to help you view yourself differently than ever before.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com

Leave a comment

Filed under branding, business lessons, relationships, Web Marketing

One Thing NEVER to Forget

 Last week while at two invigorating events, I noticed how few people had business cards to distribute.

I jokingly told a friend that  I’d rather forget to wear underwear than to forget to have a good supply of business cards always in my pocket, wallet, or purse!!

Now, never fear, I always have on clean underwear but that’s how strongly I want you to understand the lost value when you show up without your “leave behind”. Remember the old American Express commercial which asked, “What’s in your wallet?”  Put a post a note on your steering wheel which says, “Do I have plenty of business cards”? If you don’t; don’t start the engine until you do because you can’t start the engine of your business without good legible business cards.

Here’s some ideas to get you thinking about your business card:

1)Have a card that stands out. Mine is inside a see-through vellum envelope. It ALWAYS stops the recipient and I get a chance to say, “I think outside the envelope” which opens up very interesting conversations.

2) Quality counts ~ this card is your first (and lasting impression). Don’t skimp on money when it comes to business card. You want to have good stock paper, print that doesn’t bleed from a drop of water, an embossed logo, and the card should feel substantial and pleasing to the touch. A poor quality card implies your business has poor quality products and services.

3) Using an Oversized Card may look chic to a designer, but common sense dictates the use of the traditional and standard 3.5 by 2-inch business card. Anything bigger will not fit in wallets or most business card holders.

4) If you give your card to someone and they can’t read it without their reading glasses…big NoNo.  A good guideline is to use a type size no smaller than 7-8 point. Your name can be 12 point, and your company name will work at 9 point.

What’s been the most memorable business card you have ever received? Do you still have it?

Remember, you are your brand and let your brand start with your business card…and Don’t Ever Leave Home Without a Big Stack of them.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

Leave a comment

Filed under branding, business lessons, marketing, relationships

What Does Marketing Mean to You?

Yesterday I had the privilege to be the speaker for the Denver Literary Ladies. Such a fantastic group of writers, editors, and researchers. I am always re-invigorated around groups such as this.

One point in my presentation I wanted to share was the meaning of the word marketing. No matter where I speak, I hear groans when I begin to talk about marketing and marketing efforts…until I ask the audience to think of marketing as a different word. Marketing equals S A L E S.

It’s that simple. If your business is not marketing effectively, you will not have increasing sales.

Try it on for size and see the difference marketing makes in your sales.

Off to downtown Westin for another fabulous author event. I am truly blessed.

What has been your single greatest marketing success?  Mine has been the companion workbook I wrote for Secrets of the Marriage Mouse. Giving that workbook away free with purchase has grown my book sales through the roof.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

Leave a comment

Filed under Uncategorized

What’s the Greatest Lesson You Have Learned from a Mentor?

From Sam Walton, himself, I experienced the immense power of thank you. No one ever tires of hearing a sincere “thank you”.

What’s the most powerful “thank you” you have ever received?

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

Leave a comment

Filed under Uncategorized

What Do You Do When…

What do you do when you wake up to a day in which everything just feels funky?

Yep…I’m having one of those and would love to read what brings you back.

This I know for sure…The lessons we learn are the ones we teach best.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

Leave a comment

Filed under Uncategorized

How Did You Get Involved in Social Media

Yesterday I was asked how I became involved with social media. Here’s my reply…

I am a novice in this world. I am a grandmother of 5 and I don’t want to be left in the dust.

So I am learning and I’m making a lot of mistakes BUT I’m also making some forward progress. Like I’m still learning when to hit the return key and when to let a paragraph just run on so as to not create two separate posts.

Two years ago I wrote a book which became a #1 best seller not because it was brilliantly written, but because I understand traditional marketing. I found traditional marketing would only take book sales so far. I needed to learn about Social Media.

Now I find if I want to keep growing and offering my very best to my clients, I needed to jump right into the “new way of marketing”. It’s fabulous. Challenging; you bet! But it’s great how this works!

I write a blog: it was just a few short weeks ago that I learned from savvy Debra Jason to use the marciaok. (dot) not the marciaok@ (at sign) when directing folks to my blog. Otherwise, they get sent to an email screen.

See it’s a big learning curve for me, but I’m Up For The Challenge!! See you at the top!!

How did you get involved??

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

Leave a comment

Filed under blogging, marketing, Social Media

Social Media is a Waste of TIME!! NO, Its Not!!!!

Are there benefits to social media?

How are those benefits measured?

What are the big mistakes we make?

why? Why? WHY? do this crap at all?

Social media has changed the way businesses communicate with consumers; and the way we communicate with each other. Mobile devices are used far more for social media than for actual phone calls.

Potential clients find all the information they need with just the click of a mouse. Creating a social media presence for you and your business allows you to connect with consumers in a more personal way than ever before. You can meet them on their terms and in the location they feel most comfortable spending time.

It’s not going to go away; it’s only going to evolve.

What’s been your best experience with Social Media? And what has been your worst?

How do you see social media in the next 10 years?

The A-Team and Social Media for Business and Brainstorming. I hope each of you will comment on this and share with your groups. Let’s find out what everyone else is struggling as well as where everyone is having their successes. I know we can learn from both areas.

My biggest area I work on is social media etiquette. I have made several mistakes in this area and have vowed to read more, learn more, and interact more with those who do it right. I struggle to remember to attach tags and use categories.  I even have a yellow post it note check list by my computer to help me.

It’s hard to always remember to use my keywords for SEO.

“Grandma of 5 in Colorado” feeling a bit like a dinosaur but determined to learn!!!

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

Leave a comment

Filed under branding, relationships, SEO, Social Media Marketing