Nike is absolutely right. Just Do It!

Despite what we may think about the power and flood of information coming at us from a multitude of different places, there is still something we all crave: consistency.

We want it.

We need it.

We value it.

So Just Do It; right?

No matter what your platform, no matter how you send out your information, the importance of consistency can’t be overlooked. 

We all have so much coming at us all day long, but we do look at what resonates with us.  If you have your message targeted to your key audience, they will want to read what you have to say.  

If you’re sending to people who have no interest in your work, they hit the delete button.  This makes it critically important to know your audience and give them what they want.  Each and every time!  If you expect your favorite show to be on a certain channel at a certain time each day, you will stop what you are doing and tune in – regardless of how busy you are.  

We are creatures of habit. 

Keep your followers happy by giving them what they want when they expect to get it and they will continue to follow you and pass the word to their networks who are interested in what you have to say.    

The value of being consistent became very Real to me many years ago when I was trying to get Wal-Mart (when they had only 66 stores) to buy my product.  I called my buyer every morning, precisely at 9:00 a.m.  I did not call at 8:57 a.m. and I did not call at 9:02 a.m.  I called for 46 mornings in a row precisely at 9:00 a.m.  On the 46th morning, my buyer’s assistant told me my buyer would see me at 11:00 a.m. that day!!  Well, the rest is history and the consistency of that phone call started a chain of events that changed my life and grew my company to 72% worldwide market share … far beyond my wildest dreams.  

Those on the A-Team or the TCO Groups are learning about the value of consistency. I know consistency continues to make a difference in my world every day.

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at or on

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Filed under branding, business development, business lessons, guerrilla marketing, marketing, prospecting, relationships, sales, sales stategies, Working from Heart

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