If you were senior VP of marketing at Pepsi, you would have no problem tooting the horn of the product line you represented. Why is it different when You are the brand you must toot.
We were all raised to be humble and modest and that’s well and good.
To successfully market you and your work, you must be able to step out of your being and view yourself as the “work of art”, “the product”, the brand”. It’s very hard to do at first, but practice and you will develop the confidence to see the points others need to learn to KLT (know, like, and trust) and you will be able to promote You.
One place to start may be to write up You in the form of your marketing plan. You will be able to see how You stack up against your competition.
What are 3 things you can say about You, your work, and You, the brand in your Marketing Plan? Let’s start there.
If you get stuck, call me. I’ll be glad to help you view yourself differently than ever before.
Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com