Last week while at two invigorating events, I noticed how few people had business cards to distribute.
I jokingly told a friend that I’d rather forget to wear underwear than to forget to have a good supply of business cards always in my pocket, wallet, or purse!!
Now, never fear, I always have on clean underwear but that’s how strongly I want you to understand the lost value when you show up without your “leave behind”. Remember the old American Express commercial which asked, “What’s in your wallet?” Put a post a note on your steering wheel which says, “Do I have plenty of business cards”? If you don’t; don’t start the engine until you do because you can’t start the engine of your business without good legible business cards.
Here’s some ideas to get you thinking about your business card:
1)Have a card that stands out. Mine is inside a see-through vellum envelope. It ALWAYS stops the recipient and I get a chance to say, “I think outside the envelope” which opens up very interesting conversations.
2) Quality counts ~ this card is your first (and lasting impression). Don’t skimp on money when it comes to business card. You want to have good stock paper, print that doesn’t bleed from a drop of water, an embossed logo, and the card should feel substantial and pleasing to the touch. A poor quality card implies your business has poor quality products and services.
3) Using an Oversized Card may look chic to a designer, but common sense dictates the use of the traditional and standard 3.5 by 2-inch business card. Anything bigger will not fit in wallets or most business card holders.
4) If you give your card to someone and they can’t read it without their reading glasses…big NoNo. A good guideline is to use a type size no smaller than 7-8 point. Your name can be 12 point, and your company name will work at 9 point.
What’s been the most memorable business card you have ever received? Do you still have it?
Remember, you are your brand and let your brand start with your business card…and Don’t Ever Leave Home Without a Big Stack of them.
Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.