Boosting Your Brand Builds your Business
Build a strong professional image everywhere you go and everywhere you show up. That means on and offline. Emphasize your strengths and make sure your brand supports your goals.
Clean up your online presence.
If someone who wants to know more about you checks you out online, what would they find? A well-branded online presence sets the tone and is critically important today, more than ever before. Google your name and review the first page of results. Does each listing support or weaken your professional brand? Take the steps to improve these results by overhauling your online brand.
Early birds still get the worms. When you next attend an event, get there early and grab a seat at the table so you don’t end up in a chair on the outskirts of the room. This way, it will be easier to join in the conversation and voice your opinion. If you have something to contribute to the discussion, speak up – don’t wait for an opening to appear, as you may miss your window.
Never stop learning. The best way to maintain a strong brand is to never stop learning. Seek out professional development opportunities through relevant webcasts, Meetups, and other membership associations. Prove that you are a valuable resource to your following by sharing what you’ve learned that may help others.
Get involved. There’s no better way to become know and to build your brand in the process of having fun.
Recruit a mentor. When I first began to think about having my book published, I knew I didn’t know anything about that industry. I joined a professional association and quickly found a mentor in that group. The right mentor can shape your professional skills, teach you the ins and outs of your industry, help you navigate, overcome adversity, and introduce you to the right people and resources to advance your work.
Toot your own horn. If you want to get ahead, you not only have to deliver results above expectations – you have to be recognized for your accomplishments. If you’re working on a project that’s going well, don’t be afraid to share your enthusiasm with your following. Let them know your milestones. Share your results.
All of the above steps will each in their own way help to grow you and your brand. What are your most successful tips and don’t be afraid to also share your biggest failures…we all have those and they cease being a failure as soon as we learn from them.
Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.