Although media relations can be frustrating, with the power of web archives, you can identify the right journalists for pretty much any topic you pitch. Reviewing what they choose to cover gives you strong hints to determine the right stories to offer. Find a creative way to weave your message into the topics they cover and…bingo…you have a much better chance to having your story picked up.
But it helps if you are consistently contacting journalists and bloggers with useful info. Not necessarily pitches. Your outreach shouldn’t always be about your company/client.
Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.
When you are consistently in your key targets’ inboxes or Twitter mentions with useful info, they are more likely to engage with you. And that’s when they actually tell you things they are looking for or places they are going.
Cultivate relationships with five absolutely crucial influencers. These are your right journalists.
Following their work will reveal the right stories.