Can you create business value with social media?

Everything you do online not only leaves a footprint but it’s also your 24/7 resume. If the footprint you’re leaving looks unprofessional and half-finished, it might not bode well for your online reputation and sales. Here are some quick tips on how to look good online:

 Social Networks: it’s not about quantity but quality. There are numerous social networking sites, be on as many as you can keep current.  Get off the ones you don’t actively participate in and stay “social” with by making at least weekly solid contributions.  

Sign up for Google alerts: who’s saying what about you? If you don’t know you should. This is (usually) a good thing. You want to know where reviews appear so you can a) link to them and b) thank the person who reviewed you or mentioned you on their blog or web site. 

Get a blog: in order to get on blogs, you must have a blog but it’s more than just having one, it’s about keeping it updated. 
Participate: In order to reap the benefits of the online world you must participate. This goes back to the social networking site and your blog.

  • Participate
  • Communicate
  • Listen.

Three online rules that will never steer you wrong.
Don’t get greedy: lead with the benefits, not the dollar signs. What I mean by this is that if you’re going online to make a quick buck, get out. You might make a few dollars but success will be short lived.

Network: it goes without saying that networking (especially online) is important.

  • Network
  • Lend a helping hand
  • Show people how you can help them

 Web site: don’t just get one, get a good one. You’d never think to show up for a car race with a scooter. Don’t even try to go online with anything less than a professional web site. While I know it’s tempting to do it yourself, most folks always end up regretting it. “My web site is fine.” They’ll say till you ask them how well it’s selling for them. If the answer is: “it’s not” then you need a new site. Show up online with a site that reflects your expertise, creativity, and message. This is one race you can’t afford to lose.


You will know your online presence is strong when a growing number of people have an interest in your topic or genre keep finding you in the places where they spend time online.  

Having a web presence means your articles, posts, and comments appear on prominent sites  catering to your subject matter. It means your name keeps popping up on active discussion forums related to your topic. 
Best of all, you know your presence is growing and having your desired impact when your email newsletter is forwarded to your following’s friends. 

Thank you to everyone who forwards these posts on to your friends. Hearing from you helps me know which marketing direction is most helpful to you.  I value your involvement, your input, and your community. Much appreciated.

Marcia Reece is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Directory. She serves as the founder of Aspen Support Group. Her latest book is available on her website at www.marciareece.com or on Amazon.com.

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Filed under marketing, SEO, Social Media Marketing, Working from Heart

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