While meeting with an exciting new client this week, our work focused on how his company can garner media exposure. He is very naturally an introvert but by the end of our time together he let go of his shyness. It’s going to be fun to watch him shine in the media spotlights. We came up with this list of 5 specifics points to keep in mind as he writes his media releases.
1. 60-100 Character headlines lines have the best “Open” rate.
2. 16-18 word subject lines have the best “open” rate.
Keep words short and simple. Americans read at a 6th grade level.
3. Odd Numbers in a subject line are most powerful.
Odd numbers are more believable. Look at best selling book titles and you will see this proven out ~ 7 Habits of Highly Effective People is a good example. Don’t you wish I knew about this statistic when I wrote Secrets of the Marriage Mouse ~ Find Your Forever Love in 4 Proven Steps. Oh, well, I live to learn! I hope you do too.
4. DO NOT use the word “Must” or “Need” in your writing.
Headlines with the word “must” or “need” generate a 20% lower click through rate. These pushy-sounding words make the reader resistant to your message
5. Photos get articles published at a MUCH higher rate.
As a little added bonus, here are two additional tips to add to your work:
Maximize your “signature” in everything you write.
Pop me an email to firstname.lastname@example.org and I will respond. You will see my auto signature there.